[Product Updates] Here’s What Our Team Has Been Building for You!

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Welcome to the MoEngage product updates blog! Get monthly updates about new features and tools you can now take advantage of. Learn about new use cases, benefits, tips, and more. This month, we’ve extended our A/B testing capability to In-Apps, included new filters to DPM, introduced campaign analytics for On-site & Web Personalization, and enabled user reachability counts for SMS & Email channels. We have also included Campaign Tags to help you add more meaning to your campaign titles and filter them easily. Take a look at short notes about these updates.

Leverage Dynamic A/B Testing for In-App Campaigns

Test the efficacy of your In-App campaigns for different templates, images, text, or CTAs by leveraging the new A/B Testing feature for In-Apps. Better yet, you can use our AI Engine, Sherpa, to automatically figure out the winning in-app variant and optimize your campaign for more conversions!

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Filter Product Sets Based on Product Attributes

Until now, you can create product sets based on user attributes to send personalized recommendations! This new update to DPM enables marketers and product owners to also create product sets by filtering products from a catalog using product attributes like price range, category, discount range, and so on or dynamic variables like users’ favorite category!

For example, create a product set where the price ranges between 10$ to 100$. Or, create a product set where the product category is the same as users’ favorite category!

SMS and Email Reachability With Segmentation

Marketers can now get a count of users who are reachable via SMS and Email channels along with the Push channel for any targeted segment. This reachability count will help you choose the right channel to communicate with your users!

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Start Tagging Campaigns With Campaign Tags

Campaign tags allow you to add that little label to your campaigns, giving them more context and making it easier for you to find them. Tags can be anything – descriptive names, campaigns themes such as on-boarding, retention, country, all users, etc.  Additionally, you can also group tags into categories. For example, during your annual sale, you want to send out multiple campaigns with the tags as  Electronics Sale, Home Decor Sale, etc. You can create an Annual Sale category and add tags for individual campaigns sent out on that day!

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Campaign Analytics for On-site Messaging and Web Personalization

We now have campaign analytics for both on-site messaging and web personalization channels too. Gain insights into the performance of your campaigns – clicks, conversions, CTRs, CVRs, attributions along with revenue too!

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