Founded in 2016, Udrive is the Middle East’s leading vehicle–sharing provider offering car rentals by minute, hour, day, month, and year. The brand’s service innovation allows customers to rent short-term cars, with its entire fleet accessible through one mobile app and no human interaction. They also include fuel, parking, and insurance, and they per minute, daily and weekly vehicles.
With a presence in four cities across the United Arab Emirates and the Kingdom of Saudi Arabia, Udrive has over 700K+ downloads and has enabled two million+ trips.
The brand has also partnered with multiple third-party entities, such as malls, where it has exclusive parking stations to ensure a hassle-free customer experience.
Being a brand committed to delivering exceptional customer experiences, a customer engagement platform wasn’t new to Udrive.
However, they faced some major limitations with their previous platform, like:
1. High-effort and complicated campaign building: Their previous engagement platform required them to spend a lot of time and effort in coding and building engagement campaigns from the ground up.
2. Increase in drop-offs : The brand also noticed a significant dip in registrations and an increase in drop-offs during various stages in the customer journey.
3. Limited access to information and personalization capabilities: Since the brand partnered with third-party locations, they needed access to customer location information to send out then real-time personalized push notifications indicating the number and type of cars that would be available to them. This proved to be lacking in their previous setup.
Our historical marketing automation platform had limited geospatial and app mechanics, which limited our ability to help customers book rentals or be informed about products near them. With MoEngage, we were able to improve this acquisition process by threefold. Out of all the platforms we have experienced in the past, MoEngage has been the most efficient, technically capable, and value-adding to date. Our key focus has always been easy integration, the power to adapt campaigns, and the freedom for our business and technical users to communicate with customers efficiently.
Our collaboration with Udrive and MoEngage exemplifies the power of data-driven customer experience. By optimizing customer journeys and delivering highly personalized interactions, Udrive achieved exceptional growth. This case study underscores our commitment to delivering measurable results for our clients
After onboarding MoEngage and e-Cens, Udrive was able to remove silos in data and build a unified customer profile for every customer. This allowed them to build customer journeys and personalize messages for customers in different demographic segments and locations more accurately. The brand was also able to launch campaigns and send out personalized notifications at each checkpoint, covering a certain distance. With automated journeys (Flows), Udrive was able to entice every customer with relevant offers personalized to them, thereby reducing the number of idle cars and increasing engagement and registrations.
With MoEngage, the vehicle-service brand was able to use the drag-and-drop feature to add relevant information to the preset, interactive campaign templates, reducing the time and effort spent on codes to build campaigns, multifold. This helped them send highly personalized campaigns to each segment in a fraction of the time it took them before.
The Udrive team also wanted to send out notifications based on the vicinity of a customer and a car. The Customer Success team at MoEngage assisted the Udrive team and enabled them to communicate this information in real time, allowing the brand to personalize communication-based on geographical presence. This allowed the brand to send personalized communications based on specific geographic presence. As a result, in one such campaign, the brand garnered a click-through rate of 13.74% and a conversion rate of 10.08% from 33.4K impressions.
