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Adda247 Automates 90% of Customer Data Analysis Using MoEngage Analytics

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About Adda247

Adda247, earlier known as Career Power, is a reputed educational tech company focussed on providing government test preparation training and material.

The Problem

The brand needed an automated analytics tool that will automate customer behavior analysis by removing human intervention.

The Solution

The brand employed MoEngage Analytics to understand customer behavior and to run data-driven customer engagement campaigns.
90%
Data analysis automated
72%
Reduction in manual campaigns
What They Say About Us
After utilizing Analytics, it has become easier for the team to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
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Chandan Singh
VP - Product, Adda247

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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