Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
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Get AI-driven Insights You Can Act On

Go beyond campaign and product analytics with AI-driven capabilities that enable you to tap into insights, such as channel and time preferences or lifestyle affinities. Let your results skyrocket as you optimize customer journeys and predict their future behaviors.

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Empower Marketers With Actionable Consumer Insights

Prevent churn and optimize customer LTV as you understand the reasons behind low engagement and uninstalls. Optimize your onboarding, product searchability, and the best time, frequency, or channel to engage each customer.

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Drive Your Engagement With Powerful Insights

Proactively identify and remove bottlenecks to optimize your customers’ journeys and improve their experience. See where visitors go after dropping off from the funnel and win them back.

Understand the Story Behind Every Swipe, Tap, and Click

Compare, analyze, and track campaign performance with behavioral analytics. Learn how different customer segments interact with your app, website, and email to understand their collective personas to engage them better.

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Calculate Key Metrics

Analyze at what point in your engagement strategy consumers interact with your brand, and identify ways of replicating that success across your broader audience segments.

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Identify Champion Customers and Revenue Sources

Drive engagement and optimize the LTV of each customer. Create upsell and cross-sell opportunities as you get insights into key metrics such as CTR and open rates for each channel to identify ROAs and revenue streams.

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Understand How Your Retention and Engagement Change Over Time

Keep your engagement fresh and exciting no matter how your customers interact with your brand. Uncover trends in customer behavior and drive more engagement with predictive segments and RFM analysis.

Uncover Friction Points Throughout Your Customer Journeys

Visualize customer journeys through every stage and identify any drop-offs to re-engage them - all from one single dashboard.

Perfect the onboarding journey

Create immersive onboarding experiences for each customer. Identify the critical steps and eliminate friction in your onboarding process to drive completion rates and product adoption with personalized real-time messages.

Optimize engagement experiences

Use insights into your user behaviors to create seamless customer journeys across channels. Use predictive insights to discover and eliminate friction points to optimize your adoption, subscriptions, and conversions.

Continue to grow

Drive engagement and create up-sell and cross-sell opportunities with relevant product recommendations and personalized reminders. Maximize your CLTV with rewards and promotions for loyal fans, and reduce churn by re-engaging dormant customers with offers they can't miss.

Create a Unified Customer Profile In a Single Dashboard

Bring together all your data from online and offline channels to create a 360° view of your customer. Get your insights into traffic sources, POS data, and campaign trends in one dashboard. Empower your teams to create successful campaigns that drive more results and optimize CLTV.

Focus Your Resources on High-Performing Campaigns

Dig into high-performing campaigns to optimize your strategy and drive results. Combine online and offline data to get insights into acquisition sources, session details, or store purchase history in a holistic customer view on one platform.

Access Insightful Real-Time Campaign Reports

Download custom reports and leverage insights to create campaigns that drive better results. Discover underperforming campaigns and optimize them for better conversion.

Gain Limitless Insights from Your Data

Connect your business intelligence (BI) tools of choice with MoEngage and add visualization to your customer behavior data analysis.

Learn the Impact of Gathering Customer Insights That Matter

Get actionable insights from MoEngage® that make a direct impact on your North Star Growth metrics

1.5X
growth in app adoption

With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.

43%
increase in repeat purchase rate

MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.

Our Customers’ Stories Speak for Themselves

Blibli Gains 43% Increase in Repeat Purchase Rate
quote

MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.

customer
Fanky-Mulia
VP Growth Product, Blibli
Magenta Telekom's App Adoption Grows by 1.5X
quote

With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.

customer
Kirsten Theiner
One App, Magenta Telekom
US Brand Cocomelody Boosts Repurchase Rates by 27%
quote

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.

James Chen
Operations Director, Cocomelody
POPS Worldwide Increases Product Stickiness by 19%
quote

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

customer
Loc Do Hoang
Sr. Marketing Manager, POPS Worldwide
Future Group’s App, Future Pay Boosts Active Userbase by 20%
quote

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.

customer
Rohitashwa Bhotica
Business Head, Future Group

Our Customers’ Stories Speak for Themselves

Magenta Telekom's App Adoption Grows by 1.5X
quote

With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.

customer
Kirsten Theiner
One App, Magenta Telekom
US Brand Cocomelody Boosts Repurchase Rates by 27%
quote

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.

James Chen
Operations Director, Cocomelody
US Weather App 1Weather Scales Mobile User Engagement by 3X
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
quote

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

customer
Adam Cohen Aslatei
CEO of S’More
JibJab Boosts CTR by 30% With Personalized Push Notification
quote

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

customer
Marc Geraldez
Product Manager, JibJab
MoEngage Helps Audiomack Grow Paid Subscribers by 18%
quote

Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

customer
Brendan Varan
VP, Content Strategy, Audiomack

Our Customers’ Stories Speak for Themselves

Magenta Telekom's App Adoption Grows by 1.5X
quote

With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.

customer
Kirsten Theiner
One App, Magenta Telekom
US Weather App 1Weather Scales Mobile User Engagement by 3X
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
quote

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

customer
Adam Cohen Aslatei
CEO of S’More
Get My Slice Get 35% Industry-Record in Email Open Rate
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

customer
Oliver Southgate
CEO - Get My Slice
MANO Sees 50% Rise in App Activation Rates
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
Empiricus Grows Customer Retention by 135%
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Vinicius Bazan
Head of Product - Empiricus

Our Customers’ Stories Speak for Themselves

US Weather App 1Weather Scales Mobile User Engagement by 3X
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
quote

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

customer
Adam Cohen Aslatei
CEO of S’More
Empiricus Grows Customer Retention by 135%
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Vinicius Bazan
Head of Product - Empiricus
OYO Rooms Sees 8X Growth In Engagement
quote

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

Pranav Kumar
CRM Head, OYO
Airtel Xstream Achieves North Star Metrics for Growth
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

customer
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
Landmark Group Reports 56% Uplift in Purchases
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group

Our Customers’ Stories Speak for Themselves

MANO Sees 50% Rise in App Activation Rates
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
Landmark Group Reports 56% Uplift in Purchases
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions
quote

With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.

customer
Prateek Agarwal
CRM - Manager, Apparel Group
BFL Drives 2X MAU With Segmentation & Personalization
quote

Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.

customer
Madhlina Thomas
Senior Executive Customer Retention Marketing
AZADEA Group Grows 300% Weekly New Customers
quote

We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.

customer
Abhishek Tiwari
CRM Manager
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo

Our Customers’ Stories Speak for Themselves

MANO Sees 50% Rise in App Activation Rates
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
Landmark Group Reports 56% Uplift in Purchases
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions
quote

With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.

customer
Prateek Agarwal
CRM - Manager, Apparel Group
BFL Drives 2X MAU With Segmentation & Personalization
quote

Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.

customer
Madhlina Thomas
Senior Executive Customer Retention Marketing
AZADEA Group Grows 300% Weekly New Customers
quote

We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.

customer
Abhishek Tiwari
CRM Manager
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo

Our Customers’ Stories Speak for Themselves

Mamikos Sees 31% Higher CTRs with Push Notification Template
quote

By using Push Templates, our Push Notifications are far more interesting since we can customize the background and font colors to stand out from other apps’ Push Notifications. This, of course, helps increase the CTRs.

customer
Jonathan Gozali
Digital Marketing Manager, Mamikos
AXISNet Drives Higher Engagement, Grows MAUs by 89.5%
quote

Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.

customer
Dhany Saballini
Consumer Touchpoint Product Owner, Youth Touchpoints
7-Eleven Vietnam Drives 303% Increase in New App Customers
quote

We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.

customer
Trung Luong
Director of Technology, 7-Eleven Vietnam
Alfagift Boosts Monthly Transacting Customer Base to 45%
quote

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

customer
Linda Valentin
Head of Marketing, Global Loyalty
Pro360 Grew Their Subscribers by 2.6x Using Smart Triggers
quote

By implementing MoEngage, we have saved hundreds of man-hours that would have been wasted in managing campaigns across platforms. MoEngage helps us customize and build campaigns based on the customer journey. This has resulted in a 2.6x growth in our web push subscribers and a higher CTRs for our emails and push notifications.

customer
LC Lee
Founder and CEO, Pro360
Amar Bank Drives 8.5x Higher Email CTOR Than Benchmark
quote

We've been able to adopt AI technology and encourage customers to adopt healthy saving habits and make better financial decisions. We've improved customer journey mapping thus providing a seamless experience. We are also offering easy solutions to be closer to our customers, resulting in a 2x boost in customer engagement.

customer
Abraham Lumban Batu
Senior Vice President of Retail Banking, Amar Bank

Our Customers’ Stories Speak for Themselves

Adda247 Automates 90% of Customer Data Analysis
quote

After utilizing Analytics, it has become easier for the team to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.

customer
Chandan Singh
VP - Product, Adda247
Bella Vita Organic Uplifts Retention Rates by 57% Using RFM Segmentation
quote

From onboarding to integration and implementation, it has been the smoothest ride any marketer could ask for. Using MoEngage, we have been able to conduct a multitude of experiments, explore various channels, and cater to our customers with tailored and personalized experiences. Additionally, a comprehensive customer segmentation strategy was put in place using RFM to boost customer loyalty, clocking a 57% uplift in retention rates!

customer
Vineet Khare
Senior Manager–CRM, Bella Vita Organic
Airtel Wynk Music Reactivated 44% of Dormant Customers
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

customer
Ruturaj B
Sr. Growth Product Manager
SkillClash Achieves 30% Uplift in Revenue
quote

Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.

customer
Yashash Agarwal
Co-founder, Gamezop
How Housing Boosts Conversions by 20%
quote

Using MoEngage features like Best Time to Send, Most Preferred Channel, and Intelligent Path Optimizer, we were able to see a 12% increase in email open rates along with a 20% uplift in conversions.

customer
Kritika Rehan
Product Manager, Housing.com
See What Industry Leaders Are Saying About MoEngage®

MoEngage Lets You...

  • Build unified reporting, analyze customer behavior, and act on it instantly
  • Create personalized and engaging customer experiences
  • Predict and prevent customer churn
  • Improve Customer Engagement and drive LTV
Learn how MoEngage can help you succeed. Talk to one of our experts today!

Frequently Asked Questions

Why are behavioral analytics important?

Behavioral analytics help you map customer preferences and send personalized communications. This data can be used to drive customers to purchase relevant products, consume content they’ll like, or sign up for loan offers.

How do you analyze behavioral data?

Behavioral data can be analyzed by looking at cohorts to determine retention trends, funnel visualizations to understand drop-off moments, and user paths to understand ‘aha’ moments.

Why do you need customer insights software?

Customer insights software will help you understand your customers’ likes, dislikes, interests, and preferences. You can use this technology to learn how customers are interacting with your product and marketing communications while leveraging AI-powered customer insights to drive action on future campaigns.

What’s New at MoEngage?

Here are some actionable resources that we've curated for you

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Personalization

Learn How to Use RFM Segmentation to Create Deeper Personalization

Read More
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Customer Retention

Undertand How to Use Cohort Analysis to Measure Customer Retention

Read More
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Customer Engagement

Learn How to Reach Customers at the Right Moment

Read More
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Personalization

Learn How to Use RFM Segmentation to Create Deeper Personalization

Read More
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Customer Retention

Undertand How to Use Cohort Analysis to Measure Customer Retention

Read More
blog image
Customer Engagement

Learn How to Reach Customers at the Right Moment

Read More
blog image
Personalization

Learn How to Use RFM Segmentation to Create Deeper Personalization

Read More
blog image
Customer Retention

Undertand How to Use Cohort Analysis to Measure Customer Retention

Read More
blog image
Customer Engagement

Customer Engagement Maturity Index

Read More
blog image
Personalization

Learn How to Use RFM Segmentation to Create Deeper Personalization

Read More
blog image
Customer Retention

Undertand How to Use Cohort Analysis to Measure Customer Retention

Read More
blog image
Customer Engagement

Learn How to Reach Customers at the Right Moment

Read More
blog image
Personalization

Learn How to Use RFM Segmentation to Create Deeper Personalization

Read More
blog image
Customer Retention

Undertand How to Use Cohort Analysis to Measure Customer Retention

Read More
blog image
Customer Engagement

Learn How to Reach Customers at the Right Moment

Read More
blog image
Personalization

Learn How to Use RFM Segmentation to Create Deeper Personalization

Read More
blog image
Customer Retention

Undertand How to Use Cohort Analysis to Measure Customer Retention

Read More
blog image
Customer Engagement

Customer Engagement Maturity Index

Read More
blog image
Insights-led Engagement

The How-What-Why of Predictive Marketing

Read More
blog image
Engagement

Undertand How to Use Cohort Analysis to Measure Customer Retention

Read More
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Personalization

RFM: A Deeper Path to Personalization

Read More