Anteraja Increases Push CTRs By 2.25x Using Zero-Code Push Templates
Anteraja used MoEngage's RFM segmentation model to segment customers based on their in-app activity. Using zero code push templates, they were able to creatively engage customers and improve engagement rates.
A well-crafted customer onboarding process helps brands to gain trust and fulfill customers’ expectations. To mitigate the issues of fragmented onboarding and inconsistent experiences across multiple touchpoints, Anteraja uses MoEngage’s flows.
The onboarding flow targets customers who have completed the ‘INSTALL’ action. The email and push campaigns under the flow remind the customer to complete the ‘SIGN UP’ process and make the first order.
With MoEngage, Anteraja was able to:
- Automate onboarding flows to engage with customers and improve DAUs and MAUs
- Increase insights into the purchase behavior of customers
- Send personalized communication to customers based on segments they belong to