LOGISTICS | ENGAGEMENT
Anteraja Increases Push CTRs By 2.25x Using Zero-Code Push Templates
31%
Uplift in CTRs using push templates
78.6%
Push deliverability rate
Solution
Anteraja used MoEngage's RFM segmentation model to segment customers based on their in-app activity. Using zero code push templates, they were able to creatively engage customers and improve engagement rates.
Omnichannel Flows to increase customers who complete sign up by 17%
A well-crafted customer onboarding process helps brands to gain trust and fulfill customers’ expectations. To mitigate the issues of fragmented onboarding and inconsistent experiences across multiple touchpoints, Anteraja uses MoEngage’s flows.
The onboarding flow targets customers who have completed the ‘INSTALL’ action. The email and push campaigns under the flow remind the customer to complete the ‘SIGN UP’ process and make the first order.
Products Used
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
Push Notification Templates
Craft beautiful notifications in minutes using no-code templates.
RFM Segmentation
Create nuanced segments based on recency, frequency, and monetary value of customer transactions.
The Results
With MoEngage, Anteraja was able to:
- Automate onboarding flows to engage with customers and improve DAUs and MAUs
- Increase insights into the purchase behavior of customers
- Send personalized communication to customers based on segments they belong to
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