Anteraja Increases Push CTRs By 2.25x Using Zero-Code Push Templates
Anteraja is a logistic service with an extensive ecosystem throughout Indonesia. Anteraja aims to help independent businesses grow and create better job opportunities to support Indonesia’s economy
About Anteraja
Anteraja is a logistic service with an extensive ecosystem throughout Indonesia. Anteraja aims to help independent businesses grow and create better job opportunities to support Indonesia’s economy. Launched in 2019, Anteraja has become one of Indonesia’s fastest-growing logistics companies that adapts and embraces the technology at the core of its services.
Our experience with MoEngage has been fantastic, and the on-ground support we’ve received since day one deserves a special shout-out. We have seen monumental progress in how well we understand customer behavior and engage with them accordingly. Regarding moving the needle, MoEngage’s no-code push templates have helped us increase our CTRs by 31%.
Anteraja was unable to segment their audience base and consequently, personalize campaigns. They needed more insights into understanding behavioral patterns of hibernating and churning customers so as to device measures that could possibly retain them.
Anteraja used MoEngage's RFM segmentation model to segment customers based on their in-app activity. Using zero code push templates, they were able to creatively engage customers and improve engagement rates.
With MoEngage, Anteraja was able to:
- Automate onboarding flows to engage with customers and improve DAUs and MAUs
- Increase insights into the purchase behavior of customers
- Send personalized communication to customers based on segments they belong to
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