Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
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Easily Orchestrate Your Omnichannel Customer Journeys

Create and automate your campaigns across all channels with Flows, our customer journey builder, for a seamless experience at each stage of the customer journey. Onboarding with welcome offers, personalization for 1:1 relationship building, and predictive capabilities to open upsell & cross-sell opportunities - all in their preferred channels.

Build Better Customer Journeys Without Code

No coding? No problem. Your marketing and product teams can easily create customer journeys with our drag-and-drop builder. You can also set up your campaigns within minutes, get insights into the perfect omnichannel mix, and drive conversions with A/B testing and AI optimization capabilities.

Empower Your Marketing Team to Create Seamless Customer Experiences

Identify and proactively engage high intent visitors with the relevant content based on their preferred product category or brand affinity. Get a deep understanding of your customers and why they purchase, abandon carts, or churn––then optimize your campaigns in real-time to drive conversions and loyalty.

Know Your Customers and How to Connect With Them

Get a deeper understanding of your customers' thanks to our AI capabilities that allow you to analyze multiple journeys and automatically guide customers toward their best-performing paths. Optimize your campaigns based on frequency and channel preferences, predict the best action to engage your customers, and proactively drive conversions.

Act on Real-Time Insights

Dive deep into each customer's journey to gain insights into impressions, engagement metrics, drop-off volumes, conversion rates, and attribution. Act on these metrics instantly to make sure your consumers continue to engage with relevant content and recommendations.

Create Unique Experiences with 1-To-1 Personalization

Build meaningful relationships with customers with personalized communications throughout their journey. Thanks to actionable insights, you can automate your campaigns and optimize performance in real-time to drive more results.

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Make Personal Connections with Your Customers

Offer one-on-one personalized experiences to each customer at scale. Welcome newcomers with a great onboarding experience, engage regular visitors with uniquely tailored offers, and prevent churn with special deals.

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Anticipate Your Customer’s Needs Before They Do

Observe how your customers interact with your brand throughout their journey and use predictive segmentation and RFM analysis to ensure your campaigns resonate with the right audiences. Use our AI capabilities to unify customer data from online and offline channels to create segments based on customer behavior, interest, and actions across your website, email, and app.

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Enhance Customer Service with Self-Serve Options

Improve customer experience with proactive self-serve customer support. Anticipate customers' needs and proactively guide them with the onboarding process, helping them set up the account or notifying them about upcoming dates. Keep uncovering friction areas and optimizing your customer experience.

Optimize Every Customer Journey

Optimize customer journeys with Intelligent Path Optimizer

Don’t just optimize your campaigns, improve the entire customer journey. Our Intelligent Path Optimizer applies AI capabilities to automatically determine the optimal message variant and send it to customers in real-time, boosting your performance and conversions.

Localize your communication

Leverage geolocation and localization to create multilingual versions of your message and target users of each location and language.

Find the best time to send every message

Optimize your campaigns by choosing the best channel and time to reach each customer based on their unique preferences and brand interactions. Simplify your triggered and periodic campaigns.

Learn the Impact of Building Efficient Customer Journeys With MoEngage®

Visualize customer journeys through every stage and identify and fix drop-off moments

300%
growth in weekly new customers

We wanted to ensure our communication was personalized on a customer action level and to do this efficiently. We needed to integrate with other tools. MoEngage's engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.

45%
increase in monthly transacting customers

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

Our Customers’ Stories Speak for Themselves
AZADEA Group Grows 300% Weekly New Customers With MoEngage
quote

We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.

customer
Abhishek Tiwari
CRM Manager
Landmark Group Reports 56% Uplift in Purchases With MoEngage
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
Jeeny Gains 25% Uplift in Conversions With Personalization
quote

With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent.

Hasan Abu Ghosh
Head of Marketing, Jeeny
SIVVI Sales Hike Up With Dynamic Emails & Push Notifications
quote

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.

Radhika Singh
Retention Marketing, SIVVI
MANO Sees 50% Rise in App Activation Rates With MoEngage
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
BFL Drives 2X MAU With Segmentation & Personalization
quote

Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.

customer
Madhlina Thomas
Senior Executive Customer Retention Marketing
Our Customers’ Stories Speak for Themselves
AZADEA Group Grows 300% Weekly New Customers With MoEngage
quote

We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.

customer
Abhishek Tiwari
CRM Manager
Landmark Group Reports 56% Uplift in Purchases With MoEngage
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
Jeeny Gains 25% Uplift in Conversions With Personalization
quote

With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent.

Hasan Abu Ghosh
Head of Marketing, Jeeny
SIVVI Sales Hike Up With Dynamic Emails & Push Notifications
quote

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.

Radhika Singh
Retention Marketing, SIVVI
MANO Sees 50% Rise in App Activation Rates With MoEngage
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
BFL Drives 2X MAU With Segmentation & Personalization
quote

Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.

customer
Madhlina Thomas
Senior Executive Customer Retention Marketing
Our Customers’ Stories Speak for Themselves
AZADEA Group Grows 300% Weekly New Customers With MoEngage
quote

We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.

customer
Abhishek Tiwari
CRM Manager
Alfagift Boosts Monthly Transacting Customer Base to 45%
quote

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

customer
Linda Valentin
Head of Marketing, Global Loyalty, Alfagift
Landmark Group Reports 56% Uplift in Purchases With MoEngage
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
VieON Improves MAUs by 3X Using Insights-led Engagement
quote

MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customers' understanding and delight them even more!

customer
Anh-Phuong Nguyen Vo
Sr. Marketing Manager, VieON
Our Customers’ Stories Speak for Themselves
Alfagift Boosts Monthly Transacting Customer Base to 45%
quote

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

customer
Linda Valentin
Head of Marketing, Global Loyalty, Alfagift
Pops Worldwide Gets 19% Rise in Product Stickiness With MoEngage
quote

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

customer
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
AXISNet Drives Higher Engagement, Grows MAUs by 89.5%
quote

Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.

customer
Dhany Saballini
Consumer Touchpoint Product Owner, Youth Touchpoints
Alodokter Witnesses 45% Uplift in Engagement Using MoEngage
quote

Post MoEngage integration, Alodokter is now able to retain more than 50% of its installed users. Combined with the immensely strong mobile engagement portfolio, expert local customer support, and a very responsive customer success team, MoEngage is the ideal choice for an intelligent customer engagement partner.

customer
Arian Vivaldi
Head of Marketing, Alodokter
MoEngage Partner Ahamove Achieves Over 14X Conversions
quote

Ahamove was able to deploy in-app, banner and email campaigns with ease. This, in turn, increased our traffic and engagement, ultimately leading to a significant increase in the conversion rate of our campaigns.

customer
Quynh Ngo
Head of Marketing, Ahamove
Kredivo Uses MoEngage Flows to Gain Upto 40% Conversions
quote

Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.

Najwa Assilmi
Product Analyst, Kredivo
Our Customers’ Stories Speak for Themselves
Landmark Group Reports 56% Uplift in Purchases With MoEngage
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
US Weather App 1Weather Scales Mobile User Engagement by 3X
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
quote

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

customer
Adam Cohen Aslatei
CEO of S’More
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Vinicius Bazan
Head of Product - Empiricus
OYO Boosts Push Notification Delivery by 44% Using MoEngage
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.

customer
Arjya Nathvani
AVP-CRM, OYO
Airtel Xstream Achieves North Star Metrics for Growth
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

customer
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
Our Customers’ Stories Speak for Themselves
MANO Sees 50% Rise in App Activation Rates With MoEngage
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
US Weather App 1Weather Scales Mobile User Engagement by 3X
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
quote

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

customer
Adam Cohen Aslatei
CEO of S’More
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Vinicius Bazan
Head of Product - Empiricus
Magenta Telekom Observes 1.5x Growth in App Adoption
quote

With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.

customer
Kirsten Theiner
Product Owner - One App
Get My Slice Get 35% Industry-Record in Email Open Rate
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

customer
Oliver Southgate
CEO - Get My Slice
Our Customers’ Stories Speak for Themselves
US Weather App 1Weather Scales Mobile User Engagement by 3X
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
quote

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

customer
Adam Cohen Aslatei
CEO of S’More
Magenta Telekom Observes 1.5x Growth in App Adoption
quote

With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.

customer
Kirsten Theiner
Product Owner - One App
US Brand Cocomelody Boosts Repurchase Rates by 27%
quote

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.

James Chen
Operations Director, Cocomelody
JibJab Boosts CTR by 30% With Personalized Push Notification
quote

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

customer
Marc Geraldez
Product Manager, JibJab
MoEngage Helps Audiomack Grow Paid Subscribers by 18%
quote

Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

customer
Brendan Varan
VP, Content Strategy, Audiomack
Our Customers’ Stories Speak for Themselves
CoinDCX Boosts Weekly Active Users by 80% With MoEngage
quote

MoEngage provides an easy way-out to create complex user-segments with so much ease for different campaigns which largely helps in driving high conversion rates and moving other important BAU numbers.

customer
Shivangini Agarwal
Asst. Brand Manager
Lifestyle Improves Customer Retention by 30% With MoEngage
quote

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.

customer
Joydeep Das
Lead Digital Marketing, Lifestyle
Adda247 Uplifts Conversion Rate by 35% Using MoEngage
quote

Using MoEngage Analytics, we were able to understand and gain insights on user behavior and user funnel. With MoEngage DPM, we are now able to personalize engagement based on user actions and events. I would rate MoEngage a 10/10 as it eased the process of personalization making our engagement campaigns more effective.

Amit Sharma
Team Lead - Growth, Adda247
EarlySalary Gets 20X Improvement in Email Open Rates
quote

MoEngage has always been proactive with their approach and methodology. Their critical knowledge and expertise on email marketing have helped us improve not only our email deliverability by 90% but also increase our conversions by 5%.

Anuj Ranka
VP for Performance Marketing, EarlySalary
Future Retail Boosts Future Pay App's Adoption With MoEngage
quote

We liked the zeal of the MoEngage team to work with us and invest in building this relationship. Their team collaboration with different stakeholders within the Future Group demonstrates how MoEngage product can handle various use-cases.

Arvind Pawar
Strategy and Innovation Head
See What Industry Leaders Are Saying About MoEngage®

Frequently Asked Questions

What is a Customer Journey?

A customer journey is the set of interactions that a customer has with a brand in the process of buying a service or product. It defines how customers feel and the kind of experience they get while engaging with your company’s app, website, or more. For marketers, these journeys are a great opportunity to delight, retain, and win customers for life.

Why is strategizing your customer journeys important?

A customer journey defines how engaged a customer feels while interacting with your brand. While a seamless, personalized experience can help you delight your visitors and turn them into lifetime customers, a broken disjoint journey could be the sole culprit for them to abandon your interactions over the app or website and never return. Strategizing over your customer journeys can help you understand your customer’s emotions, identify gaps in service or communications, boost satisfaction, reduce costs, and uplift revenue.

How does MoEngage Flows help build impactful journeys?

MoEngage Flows enables you to craft personalized omnichannel journeys for your customers. It lets you craft intuitive journeys with zero code, personalize communication at every touchpoint of the customer journey, leverage AI to optimize and deliver the right omnichannel experiences, and much more. While enabling all this, it provides rich insights into impressions, engagement metrics, drop-off volumes, conversion rates, and attribution of your journeys.

What’s New at MoEngage?

Here are some actionable resources that we've curated for you

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Customer Experience

Marketer's Voice: Learn How to Build Delightful Customer Experiences

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Insights-led Engagement

Undertand How Empiricus Increased Conversions by 45% via User Path Analysis

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Customer Loyalty

Learn The Secret to Convert Customers into Brand Evangelists

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Insights-led Engagement

Undertand How Empiricus Increased Conversions by 45% via User Path Analysis

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Insights-led Engagement

Customer Lifecycle Marketing Campaigns: An In-depth Guide

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Customer Analysis

CoinDCX Grow Weekly Active Users to 80% using User Path Analysis

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Insights-led Engagement

Undertand How Empiricus Increased Conversions by 45% via User Path Analysis

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Omnichannel Marketing

Beginner’s Guide to Omnichannel Marketing

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Insights-led Engagement

Customer Lifecycle Marketing Campaigns: An In-depth Guide

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Insights-led Engagement

Undertand How Empiricus Increased Conversions by 45% via User Path Analysis

Read More
blog image
Insights-led Engagement

Customer Lifecycle Marketing Campaigns: An In-depth Guide

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blog image
Customer Analysis

CoinDCX Grow Weekly Active Users to 80% using User Path Analysis

Read More
blog image
Insights-led Engagement

Undertand How Empiricus Increased Conversions by 45% via User Path Analysis

Read More
blog image
Omnichannel Marketing

Beginner’s Guide to Omnichannel Marketing

Read More
blog image
Insights-led Engagement

Customer Lifecycle Marketing Campaigns: An In-depth Guide

Read More
blog image
Insights-led Engagement

Undertand How Empiricus Increased Conversions by 45% via User Path Analysis

Read More
blog image
Insights-led Engagement

Customer Lifecycle Marketing Campaigns: An In-depth Guide

Read More
blog image
Customer Analysis

CoinDCX Grow Weekly Active Users to 80% using User Path Analysis

Read More
blog image
Insights-led Engagement

Undertand How Empiricus Increased Conversions by 45% via User Path Analysis

Read More
blog image
Omnichannel Marketing

Beginner’s Guide to Omnichannel Marketing

Read More
blog image
Insights-led Engagement

Customer Lifecycle Marketing Campaigns: An In-depth Guide

Read More

Drive Customer Engagement with MoEngage®

  • Explore how MoEngage can help you with your growth journey.
  • Connect with our product experts for a personalized walk-through of our platform.