BharatAgri is a farming technology platform that directly works with farmers and the full agriculture value chain. The Agri-tech startup is working towards its mission to bridge the gap between technology and agriculture in India with a vision to reach out to 140 Million Indian farmers.
Brands must create a close relationship with their customers through continuous, relevant communication across all digital touchpoints. Data plays a significant role in helping brands create a close relationship with their customers through continuous, relevant and personalized communication across all digital touchpoints. Ergo, the richer the data, the better the
Using the Segment + MoEngage integration, the event data flows from the backend via, Segment to MoEngage, as well as other platforms like AppsFlyer, Redshift, Facebook, etc., easily. Since the events from other platforms can easily be fed into MoEngage, this has manifested a much quicker turnaround time in terms of configuring campaigns which earlier would have required an update on the app side.
When BharatAgri shifted from their previous CEP partner to MoEngage, the switch was seamless, to say the least. From the app side, there is essentially a single point of trigger for any event which lands on MoEngage due to the integration. The Segment + MoEngage integration allows Bharat Agri to track its users and route data to a wide variety of user analytics providers, all using a single point of trigger.
Additionally, adding a new integration in terms of events, whether it’s Facebook, Voucherify, Redshift, etc., did not require any technical dependency from the Agri-tech brand and could be taken care of by the product team solely. This has helped BharatAgri in managing the tech resource crunch, making the whole process quicker and more efficient, as any change or modification can be easily taken care of by the product team. Ergo, resulting in a massive reduction in coding efforts.
Using MoEngage, Bharat Agri was able to:
