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Bigbasket Improves Push Notification Delivery by 10% with MoEngage Push Amplification

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About Bigbasket

Bigbasket is India’s largest online food and grocery store with over four million downloads. Using MoEngage Push Amplification, Bigbasket was able to increase their push notification delivery rate, thereby positively impacting their business.

The Problem

Bigbasket was faced with a challenge of low push notification delivery. This was mainly due to the OS-level, device-level restrictions in certain Chinese OEM devices. So, push notifications sent by Bigbasket were not being delivered to these devices, thereby affecting the overall engagement rate of the app. With 51% of the Indian smartphone market comprising of Chinese OEM devices, the drop in push notification delivery and engagement negatively impacted Bigbasket’s business.

The Solution

To overcome this restriction and engage users, Bigbasket implemented the ‘MoEngage Push Amplification SDK’ designed to act as a fall back to GCM and reach Chinese OEM devices directly. With this implementation, Bigbasket was able to reach, engage & convert the potential audience into shoppers.
10%
Aggregate Increase in Push Notification Delivery
16%
More conversions

What They Say About Us

With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.
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Anand Bhaskaran
Manager - Digital Marketing

Read the full story here

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