Bijak Leverages MoEngage’s Stylized Push Campaigns to Achieve 50% Uplift in CTR | MoEngage
MoEngage Gets Additional $180M in Series F; Completes Liquidity Event for Employees & Investors.
Read More
close-icon
Demo
RETAIL & E-COMMERCE | ENGAGEMENT

Bijak Leverages MoEngage’s Stylized Push Campaigns to Achieve 50% Uplift in CTR

Get Case Study Access
case-study-banner-image
50%

Uplift in Push CTR

15%

Increase in customer signups

Bijak
About Bijak

Founded in April 2019, Bijak is a B2B marketplace that strives to improve the agri value chain by bringing buyers and sellers together on a single platform. The objective is to enhance transparency in the pricing of agricultural commodities, foster trust, and ensure accountability throughout the agriculture supply chain.

case-study-brand-image

MoEngage’s state-of-the-art dashboard, rich analytics with behavioral insights, and formidable customer support have played an essential role in our growth. With a powerful insights-led, CEP like MoEngage, we aim to proactively bridge the gap between the local aggregators and the commission agents in India to promote healthy, long-term relationships between the entities.

Prerika Arora

Prerika Arora

Assistant Marketing Manager, Bijak

Business Challenge
Before partnering up with MoEngage, sign-ups (i.e., customer onboarding) were an issue due to which Bijak was witnessing a low onboarding rate. Moreover, there was a scope for improvement in customer engagement rates due to a lack of attractive and engaging vernacular-based push notifications.
MoEngage Solution
With the assistance of MoEngage’s platform, Bijak set up journeys, which were essentially a mix of push notifications and SMS’, and saw that customers were completing more numbers of steps while signing up. Bijak also saw an uplift in user reachability by engaging with over 20% more customers in the last three months using MoEngage's Push Amplification® Plus Technology.

Products Used

case-study-product-used-image

Push Notification

Reach customers at the right time using AI-powered, targeted, push notifications.

case-study-product-used-image

Push Notification Templates

Craft beautiful notifications in minutes using no-code templates.

The Result

Using MoEngage, Bijak was able to:

  • Achieve over 50% uplift in CTR for stylized, vernacular-based push campaigns
  • Reach 20% more customers (in the last three months) using Push Amplification® Plus
  • Clocked a 15% uplift in customer signups after implementing Flows

Read More Case Studies From India

Bisleri
  • Retail & E-commerce

Bisleri Boosts D2C Customer Retention by 50% Using Personalized Omnichannel Journeys
HT Media
  • Media & Entertainment

How HT Digital Mastered Real-Time News Personalization and Engagement with MoEngage
Tata Capital
  • Banking & Finance

How Tata Capital Achieved Real-Time Customer Engagement with MoEngage
Star Health Insurance
  • Banking & Finance

Star Health Enriches User Profiles to Improve App Engagement via MoEngage
Share on Facebook Share on Twitter Share on LinkedIn

Products chevron-down

Industry chevron-down

Learn chevron-down

Role chevron-down

Connect chevron-down

Support chevron-down

Footer image

About MoEngage

MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

MoEngage

© Copyright 2025 MoEngage. All Rights Reserved.

MoEngage Linkedin
MoEngage Com
MoEngage Youtube
MoEngage Facebook