Chope Boosts Conversions by 3X using Advanced Segmentation and Personalized Engagement Across Channels
From millions of data points across diners, restaurants, and locations, Chope creates segments of diners based on the following criteria:
- Stage of customer lifecycle
- Activity level on the platform (reachability)
- Channel preferences
- User properties
- User behavior
- Location
- Response to campaigns
By knowing where diners make their bookings, Chope uses personalized journeys to focus its educational and onboarding eorts accordingly. This helps Chope drive product adoption and build positive customer habits.
After analyzing diners' historical booking and buying behavior on the platform, Chope sends personalized promotional content to improve relevance and engagement.
To drive repeat usage and stickiness, Chope leverages emails pinpointing where diners are in their customer lifecycle, how close they are to winning their next voucher, and what steps must be taken. This measure reminds customers about rewards, improving stickiness, and repeat usage.
For diners who drop o before completing a restaurant booking, Chope sends personalized push notications to remind diners to complete their bookings and keep using Chope. Chope analyzes timing and channel preferences to send communications.
- Frictionless campaign automation and engagement with MoEngage’s integrated engagement platform
- Ability to segment millions of customers based on demographics, behavior, and affinities
- Capability to make sense of variables accumulated from numerous touchpoints, reduce data siloing, and make data-informed business decisions
- 3x increase in campaign CTRs where the audience is segmented (versus generic broadcast campaigns)
- 3x increase in campaign CVRs where the audience is segmented (versus generic broadcast campaigns)
- 42.78% average open rate for the ‘Active and Engaged’ segment, which is 32 % higher than the industry benchmark for Southeast Asia