Demo
RETAIL & E-COMMERCE | CONVERSION

Chope Boosts Conversions by 3X using Advanced Segmentation and Personalized Engagement Across Channels

Download PDF
2X

Higher email open rates than industry benchmark

3x

Increase in campaign CVRs for segmented audience

Chope
ABOUT CHOPE

Founded in 2011, Chope is Asia’s leading dining platform that connects diners to restaurants to create memorable experiences. Chope has 8000 restaurants in its network and service in seven cities namely Singapore, Hong Kong, Bangkok, Phuket, Shanghai, Bali, and Jakarta.

To make dining experiences memorable and seamless for its diners, they’ve teamed up with top restaurant partners such as Commonwealth Concepts, JUMBO Group, Soho Hospitality, Lost Heaven, Dining Concepts, Hospitality Management Asia, Plataran Group, and the Union Group. Furthermore, their ecosystem is enhanced by partnerships with Alipay, Google, Tripadvisor, Meituan Dianping, DBS, and CapitaLand.

case-study-brand-image

Our experience with MoEngage has been a delightful and rewarding one. Making data-driven decisions has always been important to Chope, and we’re now able to measure and analyze the impact of our campaigns and optimization efforts, which was previously not the case. Also, the support team at MoEngage helps us with feedback and new ideas, and their expertise in customer engagement helps us be better.

Arrif Ziaudeen
Arrif Ziaudeen

Executive Chairman, Chope

Chope Uses Advanced Segmentation to Send Personalized and Contextual Communications

From millions of data points across diners, restaurants, and locations, Chope creates segments of diners based on the following criteria:

  • - Stage of customer lifecycle
  • - Activity level on the platform (reachability)
  • - Channel preferences
  • - User properties
  • - User behavior
  • - Location
  • - Response to campaigns
Based on diners’ past booking and buying behavior, Chope sends restaurant recommendations and top deals for customers.

Effective customer segmentation has positively impacted Chope’s email open rates. The emails achieved an open rate of over 40%, which is 2x higher than the industry benchmark of 20.2% in Southeast Asia.

case-study-solution-featured-image

Personalized Emails and Push Notifications to Drive Adoption, Discoverability and Stickiness

By knowing where diners make their bookings, Chope uses personalized journeys to focus its educational and onboarding eorts accordingly. This helps Chope drive product adoption and build positive customer habits.
After analyzing diners' historical booking and buying behavior on the platform, Chope sends personalized promotional content to improve relevance and engagement.

To drive repeat usage and stickiness, Chope leverages emails pinpointing where diners are in their customer lifecycle, how close they are to winning their next voucher, and what steps must be taken. This measure reminds customers about rewards, improving stickiness, and repeat usage.

For diners who drop off before completing a restaurant booking, Chope sends personalized push notifications to remind diners to complete their bookings and keep using Chope. Chope analyzes timing and channel preferences to send communications.

case-study-solution-featured-image

Products Used

case-study-product-used-image

Customer Journey Orchestration

Create unique, seamless experiences at every stage of your customer’s journey.

case-study-product-used-image

Omnichannel Flows

Create connected experiences at every stage of customer journey across channels using Omnichannel Flows.

case-study-product-used-image

Segmentation

Personalize experiences by creating nuanced segments based on behavior and action.

The Impact
  • Frictionless campaign automation and engagement with MoEngage’s integrated engagement platform
  • Ability to segment millions of customers based on demographics, behavior, and affinities
  • Capability to make sense of variables accumulated from numerous touchpoints, reduce data siloing, and make data-informed business decisions
  • 3x increase in campaign CTRs where the audience is segmented (versus generic broadcast campaigns)
  • 3x increase in campaign CVRs where the audience is segmented (versus generic broadcast campaigns)
  • 42.78% average open rate for the ‘Active and Engaged’ segment, which is 32 % higher than the industry benchmark for Southeast Asia

Read More Case Studies From South East Asia

Red One
  • Telecom

How redONE Manages the Customer Lifecycle for 1M+ Subscribers Using MoEngage
Tomogo
  • Travel & Hospitality

How TOMOGO! by Tangle Engages with Tourists in Real Time with MoEngage
Blibli New
  • Retail & E-commerce

Blibli Halves Campaign Creation Time and Drives a 10% CTR Uplift via Automated Customer Journeys
Aampe X ZenBusiness
  • Banking & Finance

ZenBusiness partners with Aampe to power one-to-one personalization for entrepreneurs with Agentic AI
Share on Facebook Share on Twitter Share on LinkedIn

DATA & ANALYTICS chevron-down

MERLIN AI AGENTS chevron-down

AI DECISIONING chevron-down

ENGAGEMENT chevron-down

COMPARE chevron-down

LEARN chevron-down

SUPPORT chevron-down

CONNECT chevron-down

Footer image

About MoEngage

MoEngage is the agentic customer engagement platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

MoEngage

© Copyright 2026 MoEngage. All Rights Reserved.

MoEngage Linkedin
MoEngage Com
MoEngage Youtube
MoEngage Facebook