Edamama Achieves a 213% Uplift in Conversions with MoEngage’s AI-Driven Recommendations
Edamama sought to be the most trusted platform that simplifies decision-making for parents, and hence, they chose MoEngage because of the platform's trustworthiness, reliability, and scalability. Using MoEngage's AI-driven Smart Recommendations, they guide and support mothers with the right products.
Using MoEngage’s Smart Recommendations, Edamama sent two types of email campaigns:
Cart Abandonment: These campaigns were focused on customers who had items in their cart and were yet to checkout. The email would highlight the abandoned item and three more recommended items based on the item in the cart.
Weekly Newsletters: These campaigns provide customers with information about the latest promotional campaigns and provide AI-curated personalized product recommendations. By leveraging MoEngage’s Smart Recommendations, Edamama observed a remarkable 260% uplift in CTR and a 213% increase in conversions.
Using MoEngage, Edamama was able to automate and personalize their campaigns at scale and observed:
- 213% uplift in conversion with AI Recommendations
- 260% uplift in CTR (click-on-open)
- 100K+ increase in Monthly Active Users
- 27% increase in Average Product Stickiness
- 70% increase in New Customer Growth