Edamama Achieves a 213% Uplift in Conversions with MoEngage’s AI-Driven Recommendations
Edamama is a leading shopping platform for new parents in the Philippines, helping them simplify their decision-making process.
About Edamama
Edamama is a leading shopping platform for new parents in the Philippines, helping them simplify their decision-making process.Since their inception in 2020, they have grown over 100x in the last three years while securing 20 million USD in Series A funding.
“We trust MoEngage to create a unified shopping experience where we leverage MoEngage’s smart recommendations to automatically curate the right set of product recommendations based on customer actions. This feature helps us towards our mission to simplify decision-making.”
Edamama wanted to simplify decision-making for their core audience and communicate to them in a personalized and proactive manner.
Edamama sought to be the most trusted platform that simplifies decision-making for parents, and hence, they chose MoEngage because of the platform's trustworthiness, reliability, and scalability. Using MoEngage's AI-driven Smart Recommendations, they guide and support mothers with the right products.
Using MoEngage, Edamama was able to automate and personalize their campaigns at scale and observed:
- 213% uplift in conversion with AI Recommendations
- 260% uplift in CTR (click-on-open)
- 100K+ increase in Monthly Active Users
- 27% increase in Average Product Stickiness
- 70% increase in New Customer Growth
Want a Detailed View of How MoEngage Helped Edamama Grow?
Read the detailed case study below 👇
