Test multiple omnichannel journeys and let Sherpa identify and optimize the best-performing journey automatically. Empower your team to maximize customer lifetime value through automated testing and optimization at scale.
Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
Let Sherpa AI Guide You to Optimal Business Strategies
Our AI Engine, Sherpa, will help your campaigns reach new summits you never knew existed! Allow it to optimize your campaigns - communicate at the best time, in the most preferred channels, and leverage journey paths based on your customers' lifestyle choices, behavior, location, demographics, and more.
Increase your click-through rates by sending the right message, at the right time, on your customers' preferred channel. Sherpa understands your customers’ behavior so you move from increasing delivery to increasing impact.
Move From Reactive to Predictive Customer Engagement
Don't just react to your customers' past interactions with your brand. Sherpa Predictions can now predict which customer segments are more likely to churn, become inactive, or convert - and then set up omnichannel campaigns to engage them proactively with the right message, recommendation, or offers.
See the Future: Segment Customers Based on Possible Actions
Sherpa lets you protect your customer base by identifying customers who are likely to churn, convert, or become inactive. Sherpa can boost your ROI by identifying customers ready to buy and upgrade. You can even set up custom prediction models and test the accuracy of those models with our built-in Prediction Quality Scores.
The Intelligent Sidekick to Every Marketing Superhero
Unlock your true power and champion your customers' experience. Sherpa's proactive assistant will intelligently alert you of abrupt changes in your traffic, delivery rates, active customer base and more. It will even notify you of changes in your customer attributes, so you can focus all your attention on creating your marketing masterpiece.
Lead With Your Best Content Every Time, in Every Channel
AI puts an end to the "one size fits all" marketing approach. Consumer preferences vary based on their activities and today's communication methods are nearly limitless. Leverage A/B or multivariate testing to show multiple options to viewers and monitor results. Higher-performing content is automatically selected over lesser-performing range to drive instant engagement based on your consumer behaviors instantly. AI can analyze behavioral trends and use insights to create effective future campaigns.
Discover How AI Can Fuel Your Engagements
Uncover the best customer journey to boost your campaigns and drive conversion, while experimenting with multiple journeys on the go.
Better Data and More Precise Targeting
Unified data across channels and AI ensures the best message reaches the right customer at the optimal time.
AI-enabled audience segmentation and dynamic product messaging based on past campaign interactions enable marketers to instantly update or customize communications in real-time for more relevant conversations with your audience.
Frictionless Customer Journeys
Automate personalized campaigns with flows. Use specific conditions and triggers based on individual customer preferences to customize the purchase journey, leading them towards conversion. Scale your personalization, whether it be for one consumer or millions. And get notified of any drop-off in engagement via AI to analyze for deeper insights.
Learn the Impact of AI-driven Optimization With MoEngage®
Leverage Machine Learning to drive maximum ROI from your Customer Engagement campaigns
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on user behavior in order to engage the user from one product to another. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.
MoEngage® realized our vision of creating hyper-personalized engagement and promptly built the best possible approach to improve our customer engagement. While MoEngage’s User Path Analysis gave us a holistic view of our customers’ journeys, personalized pushes and Intelligent Path Optimizer also allowed us to engage them at the right moment.
MoEngage® helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on user behavior in order to engage the user from one product to another. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage®.
We decided to utilize MoEngage® Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.
MoEngage® Makes Magical Debut in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing HubsRead More
MoEngage® Named A Strong Performer In The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021Read the Report
Frequently Asked Questions
What is MoEngage Sherpa AI?
Sherpa is a powerful, native artificial intelligence engine built into MoEngage’s platform that automatically maximizes campaign engagement across your campaigns by predicting and sending the right message, to the right audience, through the right channel, at the right time.
Our AI capabilities allow you to test, optimize, and predict your customers’ next steps to build into your engagement strategy.
How does MoEngage’s AI help marketers drive better engagement?
Driving robust engagement across the customer journey requires marketers to make many decisions, such as, which channel to use for better conversions. What time to send the communication? Which customers to reach/engage? And many more.
Rather than making these decisions based on assumptions that may or may not work, Sherpa takes the guesswork out of these decisions and leverages our proprietary algorithms to recommend the best selections based on customer data.
How is our AI-based marketing platform being used by mobile-first brands?
AI is used to understand customer behavior patterns, get deep insights into customers and provide better personalization. Our platform uses AI to understand customer patterns and make quick decisions based on several factors. Sherpa can learn when is the best time to push out relevant, targeted suggestions about the other products or services your app might offer to the customers they care about most.
What’s New at MoEngage?
Here are some actionable resources that we've curated for you
Drive Customer Engagement with MoEngage®
- Explore how MoEngage can help you with your growth journey.
- Connect with our product experts for a personalized walk-through of our platform.