Test multiple omnichannel journeys and let Sherpa identify and optimize the best-performing journey automatically. Empower your team to maximize customer lifetime value through automated testing and optimization at scale.
AI-Powered Campaign Optimization
Unlock Deeper Understanding with Predictive AI
Discover the heartbeat of your campaigns and fuel your engagement with AI-driven insights. Our AI capabilities empower you to identify your best-performing campaigns and optimize them in real-time.
Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
Let Sherpa AI Guide You to Optimal Business Strategies
Our AI Engine, Sherpa, will help your campaigns reach new summits you never knew existed! Allow it to optimize your campaigns - communicate at the best time, in the most preferred channels, and leverage journey paths based on your customers' lifestyle choices, behavior, location, demographics, and more.
Increase your click-through rates by sending the right message, at the right time, on your customers' preferred channel. Sherpa understands your customers’ behavior so you move from increasing delivery to increasing impact.
Move From Reactive to Predictive Customer Engagement
Don't just react to your customers' past interactions. Sherpa Predictions can predict which customer segments are more likely to churn, become inactive, or convert - and then set up omnichannel campaigns to engage them proactively with the right message, recommendation, or offers.
See the Future: Segment Customers Based on Possible Actions
Sherpa lets you protect your customer base by identifying customers who are likely to churn, convert, or become inactive. Sherpa can boost your ROI by identifying customers ready to buy and upgrade. You can even set up custom prediction models and test the accuracy of those models with our built-in Prediction Quality Scores.
The Intelligent Sidekick to Every Marketing Superhero
Unlock your true power and champion your customers' experiences. Sherpa's proactive assistant will intelligently alert you of abrupt changes in your traffic, delivery rates, active customer base and more. It will even notify you of changes in your customer attributes, so you can focus all your attention on creating your marketing masterpiece.
Lead With Your Best Content Every Time, in Every Channel
AI puts an end to the "one size fits all" marketing approach. Leverage A/B or multivariate testing to show multiple options to viewers based on consumer preferences and monitor results. Higher-performing content is automatically selected over lesser-performing range to drive instant engagement. AI can analyze behavioral trends and use insights to create effective future campaigns.
Discover How AI Can Fuel Your Engagements
Uncover the best customer journey to boost your campaigns and drive conversion, while experimenting with multiple journeys on the go.
Better Data and More Precise Targeting
Unified data across channels and AI ensures the best message reaches the right customer at the optimal time.
Personalization
AI-enabled audience segmentation and dynamic product messaging based on past campaign interactions enable marketers to instantly update or customize communications in real-time for more relevant conversations with your audience.
Frictionless Customer Journeys
Automate personalized campaigns with flows. Use specific conditions and triggers based on individual customer preferences to customize the purchase journey, leading them towards conversion. Scale your personalization, whether it be for one consumer or millions. And get notified of any drop-off in engagement via AI to analyze for deeper insights.
Learn the Impact of AI-driven Optimization With MoEngage®
Leverage Machine Learning to drive maximum ROI from your Customer Engagement campaigns
43%
increase in repeat purchase rate
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
65%
growth in topline business
We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on user behavior in order to engage the user from one product to another. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.
Our Customers’ Stories Speak for Themselves
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Marc Geraldez
Product Manager, JibJab
US Weather App 1Weather Scales Mobile User Engagement by 3X
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
US Brand Cocomelody Boosts Repurchase Rates by 27%
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
James Chen
Operations Director, Cocomelody
Magenta Telekom Observes 1.5x Growth in App Adoption
With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.
Magenta Telekom
Product Owner - One App
MoEngage Helps Audiomack Grow Paid Subscribers by 18%
Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.
Brendan Varan
VP, Content Strategy, Audiomack
Our Customers’ Stories Speak for Themselves
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Marc Geraldez
Product Manager, JibJab
Blibli Uplifts Repeat Purchase Rate by 43% Using MoEngage
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
Fanky Mulia
VP Group Product, Blibli
Navi Uses Sherpa and WhatsApp to Increase Insurance Upsells by 1.5x
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Kritika Kujur
Growth Manager, Navi
Future Group’s App, Future Pay Boosts Active Userbase by 20%
Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%
Rohitashwa Bhotica
Business Head, Future Group
Our Customers’ Stories Speak for Themselves
abillion Improves Conversions by 41% Using AI Optimization
MoEngage’s predictive AI removes the need to hire an additional resource to implement an algorithm to send communications in the best channel or time. MoEngage also allows us to send time-sensitive and critical campaigns at specific times. We’re able to send promotions tailored for each person, which resulted in a 41% increase in conversions.
Jashvini Jothieswaran
Senior Growth Manager, abillion
Blibli Uplifts Repeat Purchase Rate by 43% Using MoEngage
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
Fanky Mulia
VP Group Product, Blibli
Alodokter Witnesses 45% Uplift in Engagement Using MoEngage
Post MoEngage integration, Alodokter is now able to retain more than 50% of its installed users. Combined with the immensely strong mobile engagement portfolio, expert local customer support, and a very responsive customer success team, MoEngage is the ideal choice for an intelligent customer engagement partner.
Arian Vivaldi
Head of Marketing, Alodokter
VieON Improved MAUs by 3X Using Insights-led Engagement
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Anh-Phuong Nguyen Vo
Senior Marketing Manager
Jimmy Brings Uses Affinity Segmentation to Get 2.6X Revenue
MoEngage has allowed us to reach our customer base and communicate effectively. It helps us keep customers engaged throughout their lifetime journey and collect valuable customer insight. We want to ensure that content remains relevant as we evolve, and MoEngage’s personalization capabilities enable this.
Angela Lo
CRM Manager, Jimmy Brings
LivWell Drives Conversion and Product Adoption With MoEngage
The challenge was to figure out ways to better engage our customers. With MoEngage, we’re able to create seamless triggered flows across the customer journey, from onboarding to retention, and segment our customers better to run effective in-app campaigns, yielding great conversion ratios.
Nikhil Verma
Founder and CEO
Our Customers’ Stories Speak for Themselves
Navi Uses Sherpa and WhatsApp to Increase Insurance Upsells by 1.5x
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Kritika Kujur
Growth Manager, Navi
Furlenco Grew App-Driven Subscriptions to 75% Using MoEngage
MoEngage has been an integral part of our strategies. Whenever we plan our quarterly or yearly strategies, we do take into consideration how we are going to leverage MoEngage as a platform to further drive our customer engagement and acquisition on apps.
Varun Krishnakumar
VP of Product and Technology, Furlenco
Classic Rummy Boosts Player Retention By 24% With MoEngage
After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part is that with MoEngage, we can automate most of the manual tasks now.
Harivanam
Sr. Team Lead, CRM, Classic Rummy
Lifestyle Improves Customer Retention by 30% With MoEngage
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
How PolicyBazaar Uplifts CTRs by 16-20% Using MoEngage
Our CTRs have improved by 20%, with a delivery rate uplift of 25%. Sherpa helped us in understanding customer behavior, resulting in a 13% improvement in conversions, much higher than the industry benchmark. The customer relationships, response time, delivery rates, and server uptime have been a brilliant quality of MoEngage.
Shubham Chaudhary
Senior Product Manager, PolicyBazaar
Our Customers’ Stories Speak for Themselves
US Weather App 1Weather Scales Mobile User Engagement by 3X
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
Empiricus Grew Customer Retention by 135% with MoEngage
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Vinicius Bazan
Head of Product - Empiricus
Landmark Group Reports 56% Uplift in Purchases With MoEngage
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
Claire Adshead
CRM & Retention Manager, Landmark Group
OYO Boosts Push Notification Delivery by 44% Using MoEngage
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
Arjya Nathvani
AVP-CRM, OYO
Airtel Xstream Achieves North Star Metrics for Growth
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
Our Customers’ Stories Speak for Themselves
US Weather App 1Weather Scales Mobile User Engagement by 3X
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
Magenta Telekom Observes 1.5x Growth in App Adoption
With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.
Magenta Telekom
Product Owner - One App
Get My Slice Get 35% Industry-Record in Email Open Rate
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
Oliver Southgate
CEO - Get My Slice
MANO Sees 50% Rise in App Activation Rates With MoEngage
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
Empiricus Grew Customer Retention by 135% with MoEngage
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Vinicius Bazan
Head of Product - Empiricus
Our Customers’ Stories Speak for Themselves
MANO Sees 50% Rise in App Activation Rates With MoEngage
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
Mashreq Neo Boosts Debit Card Activation by 16%
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
Landmark Group Reports 56% Uplift in Purchases With MoEngage
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
Claire Adshead
CRM & Retention Manager, Landmark Group
BFL Drives 2X MAU With Segmentation & Personalization
Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.
Madhlina Thomas
Senior Executive Customer Retention Marketing, BFL
Alsaif Gallery Witnesses 15% Increase in Revenue with Flows
In the past, we have also used CRM/CEP. However, scalability and support have always been an issue. While we did witness some growth, we wanted to breach the highest point and grow even further. This is where we think MoEngage has helped us.
Moalla Alfadil
Director of E-commerce, Alsaif Gallery
6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
Prateek Agarwal
Head of Retention Marketing (CRM), 6thStreet.com
Our Customers’ Stories Speak for Themselves
MANO Sees 50% Rise in App Activation Rates With MoEngage
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
Mashreq Neo Boosts Debit Card Activation by 16%
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
Landmark Group Reports 56% Uplift in Purchases With MoEngage
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
Claire Adshead
CRM & Retention Manager, Landmark Group
BFL Drives 2X MAU With Segmentation & Personalization
Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.
Madhlina Thomas
Senior Executive Customer Retention Marketing, BFL
Alsaif Gallery Witnesses 15% Increase in Revenue with Flows
In the past, we have also used CRM/CEP. However, scalability and support have always been an issue. While we did witness some growth, we wanted to breach the highest point and grow even further. This is where we think MoEngage has helped us.
Moalla Alfadil
Director of E-commerce, Alsaif Gallery
6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
Prateek Agarwal
Head of Retention Marketing (CRM), 6thStreet.com
See our Industry and Customer Recognitions
MoEngage Named A Leader in IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023
Learn More
MoEngage Is Named A “Strong Performer” In The Forrester Wave™: Cross-channel Marketing Hubs, Q1 2023.
Read the Report
MoEngage Recognized as a “Customers’ Choice” Vendor in 2022 Gartner Peer Insights Voice of the Customer: Multichannel Marketing Hubs Report
Learn More
MoEngage recognized in the 2022 Gartner® Magic QuadrantTM for Multichannel Marketing Hubs for its Ability to Execute and Completeness of Vision.
Read the Report
Recognized as an industry in leader in eight categories in G2 Spring 2023 Grid® Report
Read the Report
MoEngage Lets You...
- Build unified reporting, analyze customer behavior, and act on it instantly
- Create personalized and engaging customer experiences
- Predict and prevent customer churn
- Improve Customer Engagement and drive LTV
Learn how MoEngage can help you succeed. Talk to one of our experts today!
Frequently Asked Questions
What is MoEngage Sherpa AI?
Sherpa is a powerful, native artificial intelligence engine built into MoEngage’s platform that automatically maximizes campaign engagement across your campaigns by predicting and sending the right message, to the right audience, through the right channel, at the right time.
Our AI capabilities allow you to test, optimize, and predict your customers’ next steps to build into your engagement strategy.
How does MoEngage’s AI help marketers drive better engagement?
Driving robust engagement across the customer journey requires marketers to make many decisions, such as, which channel to use for better conversions. What time to send the communication? Which customers to reach/engage? And many more.
Rather than making these decisions based on assumptions that may or may not work, Sherpa takes the guesswork out of these decisions and leverages our proprietary algorithms to recommend the best selections based on customer data.
How is our AI-based marketing platform being used by mobile-first brands?
AI is used to understand customer behavior patterns, get deep insights into customers and provide better personalization. Our platform uses AI to understand customer patterns and make quick decisions based on several factors. Sherpa can learn when is the best time to push out relevant, targeted suggestions about the other products or services your app might offer to the customers they care about most.
What’s New at MoEngage?
Here are some actionable resources that we've curated for you
Push Notifications
OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization
Customer Engagement
Master the Art of B2C Personalization and Building Relevant Micro-moments
Customer Engagement
Master the Art of B2C Personalization and Building Relevant Micro-moments
Customer Engagement
Master the Art of B2C Personalization and Building Relevant Micro-moments
Customer Engagement
Master the Art of B2C Personalization and Building Relevant Micro-moments
Customer Engagement
Master the Art of B2C Personalization and Building Relevant Micro-moments
Customer Engagement
Master the Art of B2C Personalization and Building Relevant Micro-moments
Campaign Optimization
Alodokter Witnesses 45% Uplift in Engagement using AI-based Campaign Optimization
