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Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%

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Future Group's Future Pay

Future Pay is an app-based wallet offering for online shopping across Future Group stores. The aim was to focus on providing an effortless online shopping experience to more than 20 million+ customers. Using the Future Pay app, customers can shop at over 1500 Future Group stores.

The Problem

The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.

MoEngage Solution

The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.
60%
Increase in conversions (purchases)
20%
Increase in overall traffic

What They Say About Us

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.
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Rohitashwa Bhotica
Business Head, Future Pay

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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