Using MoEngage, MySyara was able to:
- Increase monthly retention from 2% to 15%
- Increase email open rates from 12% to 40%
- Increase app and user activation by 20%
- Increase in CTR by 10% in Dissonance Campaign
The marketing team at MySyara used MoEngage to send out hyper-personalized communications across channels like Email, SMS and Push Notifications.
With Email, MySyara started informative email campaigns that resulted in higher open rates and CTOR.
Through push notifications and various journey orchestration, the brand was also able to increase its app and user activation by 20% and increased its retention rate.
With the help of CELP program by MoEngage, the on-demand car service brand also built dissonance campaigns.
Using MoEngage, MySyara was able to: