How MySyara Increased its Monthly Retention from 2% to 15% | MoEngage

How MySyara Increased its Monthly Retention from 2% to 15%

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2% to 15%
Increase in monthly retention
12% to 40%
Increase in email opens
Increase in app activation
About MySyara case-study-brand-logo

Mysyara is an on-demand car care and technology company.  From mobile car washing and detailing to oil changes, diagnostics, and on-time servicing, MySyara offers a convenient, trusted, and professional service.

Business Challenge

One of the biggest challenges faced by MySyara was scheduling its push notifications campaigns. While they were actively using push notifications to communicate with their customers, there wasn’t much segmentation in terms of events and users available.

MySyara at the same time wanted to stand out in its communication. In a market where most of the emails are about discounts, they wanted to create more engaging and interactive emails.

Business Challenge

In UAE, one of the biggest asset is a car. Customers really prefer and appreciate if a personalized experience is provided to them, when it comes to car detailing. This is where we intend to leverage MoEngage's capabilities and engage with our customers to retain our North Star Metric, i.e. Monthly Active Users (MAU)

Omar Ismail
Omar Ismail
Marketing Manager
MoEngage Solution

The marketing team at MySyara used MoEngage to send out hyper-personalized communications across channels like Email, SMS and Push Notifications.

With Email, MySyara started informative email campaigns that resulted in higher open rates and CTOR.

Increasing monthly retention from 2% to 15%

Through push notifications and various journey orchestration, the brand was also able to increase its app and user activation by 20% and increased its retention rate.

With the help of CELP program by MoEngage, the on-demand car service brand also built dissonance campaigns.

Products Used
Customer Insights & Analytics
Customer Journey Orchestration
Email Builder
Omnichannel Flows
The Result

Using MoEngage, MySyara was able to:

  • Increase monthly retention from 2% to 15%
  • Increase email open rates from 12% to 40%
  • Increase app and user activation by 20%
  • Increase in CTR by 10% in Dissonance Campaign