How Rain Increased Email Deliverability by 3X and Cracked Email Inboxing
Rain is a crypto assets brokerage that offers institutional and retail clients across the Middle East and Turkey the ability to buy, sell, and store virtual assets.
Rain has established itself across the Middle East and Turkey as a trusted and secure platform through the fundamental belief in the regulation of the virtual assets industry.
Rain became the first licensed virtual assets service provider in the Middle East in 2019 and is regulated by the Central Bank of Bahrain. The crypto platform was recently granted Financial Services Permission (FSP) by Abu Dhabi Global Market’s (ADGM) Financial Services Regulatory Authority (FSRA) to operate a regulated virtual assets brokerage and custody service in the UAE.
One notable obstacle revolved around email delivery, a common concern in the cryptocurrency industry due to the tendency of certain email servers to flag messages mentioning crypto-related content as spam. Through the collective efforts of the MoEngage team, Rain was able to significantly mitigate this issue and enhance the deliverability of their emails.
MoEngage's support, along with their email deliverability consultancy (EDC) worked from scratch, setting up dedicated IPs, conducting IP warm-ups, and gradually increasing send limits. This enhanced inboxing and deliverability.
After collaborating with MoEngage, Rain segmented customers based on various events and attributes. For instance, one such segment was for highly responsive customers. Here, Rain optimized communication, leading to higher open rates and better engagement.
MoEngage's integration capabilities also ensured a smooth flow of data between systems, providing comprehensive insights into customer behavior and preferences.
- 3x improvement in Email deliverability, reaching industry-leading delivery rates
- ~60% and ~3.9%, Open rates and CTRs for highly responsive segments, respectively.
- 7.3% Increase in sign-up completion rate with automated customer journeys
