Notification alerts for booking activities, such as availability, rent changes, and more, formed the backbone of Mamikos’s engagement. With their success heavily reliant on push, the team leveraged MoEngage’s Push Templates to make their notifications stand out.
MoEngage helped the team deploy beautiful-looking notifications within minutes with zero code. After template selection, the team could customize notifications using an editor and make the notifications attractive enough to catch customer attention in the overcrowded notification tray.
Using MoEngage’s A/B test feature, the team tested the efficacy of this approach by sending the stylized push notification to one set of customers and the generic push notification to another set in the same segment. This resulted in higher engagement, increased CTRs, more app opens, and more bookings.
• 31% boost in Push Notifications CTR
• 35% increase in booking completions
