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RETAIL & E-COMMERCE | ENGAGEMENT

The ENTERTAINER Chooses MoEngage and Migrates 45+ Apps within 10 Weeks

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20+

brand's customer and event data integrated via an SDK

10

apps migrated within 40 days

The Entertainer
ABOUT THE ENTERTAINER

The ENTERTAINER (B2C)
Founded in 2001 and based in Dubai, The ENTERTAINER is the leading provider of 2-for-1 offers from well-known dining, leisure, entertainment, beauty, and hotel brands across the Middle East. The company successfully transitioned from a print publication to a data-driven tech company with the launch of the award-winning The ENTERTAINER app in 2013.

 

The ENTERTAINER business (B2B)
The ENTERTAINER business creates easy-to-use and cost-effective app platforms that leverage incentives to help connect businesses with their customers and employees. The business division works with 250+ partners globally. It offers clients loyalty solutions that allow them to leverage The ENTERTAINER model, venues, offers, and more to reward and delight their employees and/or customers.

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Business Challenge


Since 2016, The ENTERTAINER relied on another vendor to engage with and retain customers. However they faced challenges like:

  • Limitations around data access and exports resulting in a lack of 360-degree view of each customer, leading to non-personalized interactions. Additionally, since they could not export data, this affected the operability with other martech platforms.
  • Limitations around custom attributes and reporting due to which they could not get a holistic view of their campaign performance.

    • Business Challenge


    As we move forward, we aim to continue using MoEngage's capabilities to strengthen our marketing strategy. By leveraging MoEngage's pre-built templates and functionalities, we've been able to streamline our multi-channel engagement campaigns, allowing us to deliver targeted messaging across various channels with greater efficiency. The Customer Engagement Platform's web pop-ups with countdown timers (On-site Messaging) and In-app user surveys have already played a major role in enhancing campaign engagement.

    Penny McNamara
    Penny McNamara

    Head of Marketing

    Why The ENTERTAINER Chose MoEngage?


    The ENTERTAINER was evaluating multiple vendors for their customer engagement and retention needs but ultimately chose MoEngage because of the following capabilities:

  • Single view of the customer
  • Flexibility in custom attributes
  • Strength around analytics, and data exports
  • Functionality around business events and overall segmentation engine

    • The moment The ENTERTAINER chose MoEngage astheir Customer Engagement Platform (CEP), the MoEngage Professional Services Team assisted Dubai's leading provider of Buy One Get One Free offers, onboard the remaining set of 10 B2B apps within a span of 30-40 days. As this was a migration from another provider, MoEngage team worked with the Head of Technology and PMO Manager of The ENTERTAINER team to design the event schema, followed by migration of data and campaign from the other provider to MoEngage.

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    Products Used

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    Customer Journey Orchestration

    Create unique, seamless experiences at every stage of your customer’s journey.

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    Email Builder

    Create out-of-the-box, personalized emails that convert, with fastest and easiest email builder.

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    In-app Messaging

    Accelerate engagement and motivate action on mobile, through contextually personalized, in-app messages.

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    Push Notification

    Reach customers at the right time using AI-powered, targeted, push notifications.

    The Results
    • Integrated customer and event data via an SDK for 20+ brands
    • Activated email with separate DNS setup for each brand and push noticfiations for engagement
    • Began implementation on 1 Nov 2023 and went live with the first 10 apps within 40 days i.e. by 8th Dec
    • Went live with 20+ brands in a span of 6-8 weeks

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