How Tickertape Drives ~11% In-App CTRs Overtaking Industry Benchmark of 8.3%
Tickertape is a content and information platform for stocks, ETFs, Mutual Funds, and other investment instruments. Owned by Anchorage Technologies Private Limited, Tickertape aims to make investing more inclusive by offering retail investors institutional knowledge, access to data and benchmarks, tools for analysis, and the chance to be a part of a vertical community of investors.
Our aim at Tickertape is to build a comprehensive investment ecosystem where individual and retail investors can better manage their finances, provide them access to tools, and encourage knowledge sharing. We're delighted to partner with MoEngage and leverage their insights-led capabilities, particularly in-app communication, to drive meaningful engagement. We’re already seeing great results, viz. improvement of CTRs from 2% to ~11%!
At Tickertape, we needed an omnichannel customer engagement platform with custom HTML capability that would allow us to build our in-app communication, which is much more aligned with the app design. After evaluating other options, we strongly felt MoEngage’s Push Amplification® feature (enabling higher reach for our notifications) combined with Flows would help us in meaningfully engage our new, regular, and dormant customers.
Using MoEngage’s HTML in-app feature, Tickertape observed:
- 10.8% Overall CTR compared to industry benchmarks of 8.3%
- 60% Of customers seeing their campaigns compared to 20-30% for event-triggered campaigns
The industry standard for in-app CTR stands somewhere around 8.3%, while Tickertape was able to observe CTRs ~11%.
How did they achieve this feat? The answer is contextual in-app communication using HTML templates.
Contextual in-app messages can be used to show personalized communication only on specific screens or specific parts of a screen, like fragments.
This can be used to restrict in-app campaigns to specific app fragments, which will be triggered based on a customer’s behavior inside the app.
