By leveraging AI insights to optimize engagement, post-booking emails delivered a 58% open rate and 47% click-through rate (CTR), while pre-arrival emails saw a 72% open rate and 87% CTR. Pre-arrival app messages delivered a 61% open rate and 14% CTR, and web push notifications during the campaign generated 94.3k impressions.
Ultimately, while the email campaigns were focused on improving customer journeys rather than being focused on generating direct revenue, the improvement to customer experience they have created has been commercially successful, leading to a +354% increase YOY in post-booking email revenues. In H1 2024, Travelodge drove £4.3 million in post-booking revenues off the back of the post-booking journey optimization.
MoEngage and Travelodge Hotels also recently received Gold in the Marketing Automation category at the DMA (Data & Marketing Association) UK 2024 Awards. This is an excellent example of what successful partnerships between technology and consumer brands can achieve.
Travelodge and MoEngage continue to provide exceptional guest experiences for all Travelodge customers through personalized customer journey experiences that leverage data and automation.
