Bangalore, June 15, 2021 — Ujjivan Small Finance Bank today announced its collaboration with MoEngage, a leading customer engagement platform, to drive digital banking experiences in the unserved and underserved regions of the country. The engagement aims to build a vast presence of the bank for connecting with customers in these regions through multiple digital touch points. The partnership will foster holistic customer experience across all organic channels, like the website, app, email, text message, social media and branches to drive business growth.
Utilising MoEngage’s expertise, Ujjivan SFB will target SMS campaigns to encourage digital repayments. SMS campaigns will offer options to customer to make payments either digitally or through cash deposit. MoEngage will drive the campaigns in 12 different regional languages. The campaign will educate customers on online bill payments; exclusive offers such as increased interest rates to encourage higher deposits.
Dheemant Thacker, Head of Digital Banking, Ujjivan Small Finance Bank said, “This partnership is our effort to enhance the digital knowledge and experience in the unserved and underserved markets, thereby strengthening our presence. MoEngage as a digital partner will nurture and fast-track our marketing and automation strategy by helping us grow the digital share of business.”
As door-to-door EMI collection became a challenge during the pandemic, Ujjivan Small Finance Bank created a comprehensive digital infrastructure through payment integrations with Bharat Bill Payment System aggregators and partnership with a leading telecom operator to provide digital payment options. Additionally, the staff and field executives were trained in online payment proficiency to assist users pay bills online.
Yash Reddy, Chief Business Officer, MoEngage said, “Ujjivan Bank’s objective of not just reaching out to unserved and underserved regions but also to empower the customers digitally is a laudable effort and MoEngage is delighted to be part of this journey. The collaboration will enhance end-user experiences which we believe will transform the retail banking scenario in these regions and elsewhere.”
About Ujjivan Small Finance Bank
Ujjivan Small Finance Bank Limited is a subsidiary of Ujjivan Financial Services Ltd. The Bank commenced operations as a Small Finance Bank with effect from February 1, 2017 post transfer of business undertaking by Ujjivan Financial Services Ltd. The Reserve Bank has issued a licence to the bank under Section 22 (1) of the Banking Regulation Act, 1949 to carry on the business of small finance bank in India. It is also included in the Second Schedule to the Reserve Bank of India Act, 1934.
MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. Over 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is recognized as a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, a Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation, and a Leader in G2 for Fall 2020 Grid® Reports for its solutions. MoEngage is also listed in G2’s Top 50 Best Marketing Products in the world for 2021.
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