Mobile customer engagement is interacting with existing mobile customers to establish brand relationships. Through a more personalized experience, you can influence the customer’s journey to retain loyal customers. Customer retention is an important outcome of mobile engagement. In this article, we’re going to explore 11 effective ways to increase mobile customer engagement.
Mobile customer engagement develops when you provide attractive offers and additional features on the products and services used on the phone. For long-term mobile users, effective engagement is the sole contributor to increased dependence on phones. Every mobile customer represents an opportunity to further your brand’s objectives by building valuable relationships with customers.
When mobile users subscribe to your products and services, it shows that your brand exhibits strong values reflected in the brand’s market presence. Generating increased brand awareness through various campaigns, contests, offers, and promotional strategies can be valuable for every company. The goal of increased brand awareness is to widen your reach across the market. Every mobile phone, mobile device, mobile app, and mobile experience improves with increased brand awareness.
The more resources you employ to project your brand identity by building relationships with customers, the more successful you are in customer engagement. With increased brand awareness, existing customers will probably continue using your services on their phones. When existing customers are happy, they are likely to refer your products and services to others. Brand awareness can generate more mobile engagement and improve existing customer engagement. Social media is a great way to promote mobile customer engagement. You can expect the number of worldwide smartphone users to reach 3.8 billion by 2021. With increased brand awareness, you can expect long-term mobile users to be satisfied with their mobile experience.
Example of customer engagement campaign by Harvest
The most sought-after mobile experience is a simplified user interface. When apps offer a fun experience, customer engagement is higher. When mobile users want to make a purchase online, if the mobile app interface allows a simple click-to-order functionality, it highly improves user engagement and experience.
Extraordinary user experience by Oasis Fashion
An effective way to increase mobile engagement is to integrate simple control features into the mobile phone software or mobile apps. Regular mobile users should be able to change various attributes of their phones at the click of a button. Making mobile experiences suitable for people with basic technical knowledge can increase customer engagement.
Mobile loyalty programs are an efficient method of customer retention. By providing existing users and future customers attractive lifetime packages on various mobile products and services, companies can attract more sales. A simple example is the iOS App Store that allows users to integrate payments across multiple channels from their central Apple account. With exclusive offers, rewards, and customized apps for mobile users, Apple offers a variety of loyalty programs in India for increased mobile engagement.
“My Starbucks” rewards program from the leading coffee chain Starbucks is another excellent example of a mobile-based loyalty program that boosts mobile customer engagement and in-store sales. They complement a customer’s journey with attractive rewards for every purchase or when a customer complies with a push notification requesting a form to be filled.
Gamification is incorporating game mechanics into existing mobile user experiences for enhanced customer engagement. By making applications and mobile user interfaces more game-like, it encourages customers to explore their competitive, social and curious behavior. Businesses use gamification in mobile experiences and software development to inspire people to work harder. A report from 2020 states that 72% of office employees claim that gamification inspires them to perform better. Using gamification has reportedly shown that registered business users increased by up to 600%. Gamification is a major reason every child is growing up with increased access to technology and its applications.
Promotional offers, data bundles, unlimited SMS facilities are all widely popular marketing mechanisms for mobile customer engagement. When you give mobile users access to various products and services at a discounted rate for a certain duration, they are likely to avail themselves of the paid services later.
A report from 2019 stated that there were 290 million internet users in rural India and 337 million users in urban India relying on data packages. This figure has significantly grown with various mobile devices, products, and services coming into the market. Jio India offered unlimited data packages for a limited time during their launch, resulting in 50 million subscriptions in 83 days. This is one example of how offering perks for mobile users generate customer engagement and customer retention.
An effective way to generate more mobile customer engagement is to collaborate with popular platforms. Local fast-food chains, delivery apps, taxi booking apps, and air ticket booking platforms are some examples of influencers. When you associate mobile products and services with leading brands, customer loyalty increases. Sponsored events, coupons, and free tickets to a movie are great ways to collaborate with influencers.
With globalization, people are more aware of global events. The internet, being the perfect place to share experiences, makes mobile engagement essential. A popular trend among mobile products and services is the inclusion of homegrown software that improves user engagement with the features of the mobile. In exchange for filling out forms, submitting contact information, looking up an order, searching for clothes, and playing games, you can offer mobile users native apps with global access. This practice is popular in the Asian Redmi phones that offer native apps with social media features, video streaming, and much more. The concept of native apps also benefits businesses by increasing mobile engagement and providing alternatives to popular apps. This boosts customer loyalty among Redmi phone owners. Offering free native apps can also be a data collection tool for a global database of users. Public hotspot applications can increase the reach and attract loyal customers to a mobile services brand.
Most social media apps use mobile features to track and customize location-based content for mobile users. This strategy can give businesses increased market analytics and provide existing customers with personalized mobile experiences. Location-based content can help regulate content consumption and generate publicity for certain products and services. Location-based content on social media with messaging platforms increases mobile engagement. Existing customers prefer a streamlined flow of personalized content on various mobile apps.
Collecting customer data can help improve mobile experiences. For personalized content, location data is a crucial asset. The primary use of location data among 67% of businesses is to target a market niche for their brand. This provides a platform to nurture a customer’s journey with products and services. About 52% of marketers use location-based data to increase audience engagement and customer retention. Social media analytics is a great way to collect data to increase mobile customer engagement. With various forms of data analytics, you can implement strategies to foster strong relationships with customers and the market.
Social media marketing is probably the greatest tool to increase mobile customer engagement. You can distribute Games, videos, and interactive content across multiple promotional channels to encourage an enhanced mobile experience. Promoting content on social media for mobile phones, mobile devices, and various products and services is an effective approach to increase mobile customer engagement; from among the 3.81 billion existing social media users, 98.71% access social media from their mobile devices. To increase mobile engagement, there is no better place to promote your brand’s content than social media.
Social media outreach is popular across every industry in the world. Mobile marketing and mobile customer engagement have never been easier with the increased probability of becoming part of a large populace of diverse customer journeys across the globe.
A US-based company called Jeni’s Ice Cream uses social media marketing effectively.
The most fundamental aspect of mobile engagement is access to various service providers. Companies invest an enormous amount in developing a responsive website, web applications, and mobile applications for a better mobile experience, as most people access the internet through their phones. There are 4.20 billion mobile internet users, and accessibility is their prime concern.
Developing mobile apps for specific functions like payments, subscriptions, streaming, banking, servicing complaints, and feedback effectively increases mobile engagement. Businesses use applications and responsive websites to automate business processes. This increases the efficiency of business operations and contributes to a fulfilling mobile experience. Customers become confident in their customer journey with products and services that make their life easier. Companies like HDFC, Airtel, Asianet, Reliance, Amazon, and Walmart have increased their mobile user engagement through mobile apps and responsive website designs.
(Customer engagement example: HDFC Bank – Source)
To provide a product and service on a large scale to a vast populace requires digital assets with multiple functions. From establishing a portal for renewing mobile services to address complaints and providing feedback, an online presence is necessary. By making the job easier for a mobile services company, the customer journey can be the focus of business growth. Customers feel happy about their mobile experiences when they realize that everything they need is easily within reach. In an increasingly connected world, mobile phones, mobile devices, and mobile services handle mobile engagement that is satisfying and innovative for the mobile user.
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