Key Holiday Trends for Retail and E-commerce Industry for Festive Season 2021

Key Takeaways

• 00:01:50
  Introductions, experience, roles and responsibilities
• 00:04:13
  Trends shaping retail and e-commerce industry and effects on holiday shopping behavior in 2020
• 00:08:12
  Behavior that will carry over from holidays 2020 into 2021
• 00:13:01
  Insights into holiday spending habits and impact of supply chain issues
• 00:17:21
  Importance of adopting insights-led approach to holiday campaigns and data points to look into
• 00:21:56
  Successful examples of insights-led engagement approach
• 00:24:39
  Increased focus on customer centricity and dissolving silos
• 00:26:30
  Use cases where preconceived notions clashed with insights driven by data
• 00:30:52
  Tips for marketers to avoid common pitfalls around inaccurate insights
• 00:32:11
  Importance of stress testing and focusing on customer feedback to provide seamless experience
• 00:35:28
  Impact of increased competition on ad spends and acquisition costs and growing importance of loyalty programs
• 00:40:27
  Tactics retailers can implement to provide a consistent user experience across online and offline touchpoints
• 00:44:52
  Rapid fire questions