Data-driven Holiday Engagement and ASO: Lessons for Finance Apps

Holiday Marketing Marketing Strategies

Hosted by Rajarshi Choudhuri

Also available on:

New

Winning Festive Season 2021 Using Data-driven Engagement and ASO

Sep 29, 2021

In this episode we look at what holiday season means for banking and finance apps, surge in adoption and usage for festive season, how to acquire, engage and retain users using ASO, tactics to ensure visibility during the busy holiday season, right time to start ASO efforts, and engagement and reactivation campaign ideas.

Key Takeaways

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Narrator and Guests

Hitarth Saini

Head of Marketing,

FREO
Simon Thillay

Head of ASO,

AppTweak
Rajarshi Choudhuri

Senior Content Marketing Manager,

MoEngage

Hitarth is currently serving as the Head of Marketing at FREO, India's 1st Credit-led Neobank. Prior to working at FREO, Hitarth served as the founding member and Head of Marketing at MoneyTap and as Associate Marketing Manager at TaxiForSure.

Simon heads App Store Optimization at AppTweak, managing an international team of ASO Experts, providing analyses and insights on advanced ASO for top iOS & Android apps, and representing AppTweak in the ASO community. Prior to working with AppTweak, Simon served as the Growth Marketing Manager at Deezer helping them improve their organic user acquisition.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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