Data-driven Holiday Engagement and ASO: Lessons for Finance Apps

Key Takeaways

• 00:01:45
  Introductions, job roles, brand offerings and value adds
• 00:06:14
  What festive season means for finance apps, expected growth surge in adoption and usage
• 00:09:49
  ASO tactics to ensure higher visibility during festive season on Google Play and Apple App Store
• 00:14:03
  Right time to start ASO efforts, effectiveness of seasonal keyword and creative optimization
• 00:18:16
  How FREO is using ASO for improving customer engagement during holiday season
• 00:20:00
  Importance of testing creatives and copies and how competitor research can help
• 00:22:06
  Staying ahead of competition, how personalization can help, and role of data
• 00:26:01
  How marketers can create data-driven engagement campaigns for holidays and beyond
• 00:28:20
  Essential guidelines to getting your app featured on Google Play and Apple App Store
• 00:31:34
  How creative/text optimization and testing works at FREO
• 00:35:01
  Engagement campaign ideas from FREO, and how to reengage dormant users during festive season
• 00:39:11
  ASO trends emerging in 2021 especially leading up to the festive season
• 00:42:10
  Emergent trends in the credit line (and finance space) industry
• 00:46:43
  Change in marketing costs and ad budgets ahead of holidays 2021