How to Tie Analytics to Loyalty: Lessons from a Loyalty Expert

Analytics Marketing Strategies

Hosted by Ramita Rajaa

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How to Tie Analytics to Loyalty

Feb 02, 2023

Lessons from a Loyalty Expert: Vinay Poddar, Senior Manager of Customer Loyalty at Flipkart takes us through the psychology behind loyalty, some analytical models to understand and drive loyalty, and an expert take on winning back lapsed customers.

Key Takeaways

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Vinay Poddar

Senior Manager, Customer Loyalty,

Flipkart
Ramita Rajaa

Senior Content Marketing Manager,

MoEngage

Vinay is the senior manager of customer loyalty at Walmart-owned Flipkart. Vinay has driven loyalty at 100+ brands across multiple sectors and has helped optimize a scalable value proposition for 20 million+ customers at Flipkart Plus.

Ramita is a content marketer with a knack for creative storytelling. She enjoys bridging the gap between people and brands through the power of language. Her favorite activities include gaming, travel, and playing fetch with her dogs.

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