Data-driven Engagement Hacks to Cut Through Holiday Season Noise

Hosted by Rajarshi Choudhuri

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How Data Analytics Can Help You Frame Effective and Efficient Holiday Engagement Campaigns

Oct 11, 2021

In this episode, join Ruben Ugarte, Data and Decision Strategist, and Principal, Practico Analytics as he shares hacks on framing engagement strategies to cut through the holiday season noise. Check out the whole episode to understand the role of data analytics in creating targeted campaigns, optimizing price points, and reducing cart abandonment and much more!

Key Takeaways

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Narrator and Guests

Ruben Ugarte

Data and Decision Strategist and Principal, Practico Analytics

Ruben is an expert in data, decision making, and the author of the book Data Mirage. Ruben helps medium-sized and large enterprises, including the Fortune 1000, find their hidden treasures and use them to boost performance significantly, increase profitability, dramatically lower costs, and make their teams world-class.

Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.