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Mar 31, 2021
Listen to Fouad Saeidi, Founder & CEO, App Growth Network, share insightful use cases, tips, actionable strategies, and campaign ideas to help you convert free app users to paid subscribers!
16:04May 27, 2020
44:14Jul 06, 2020
32:42Aug 06, 2020
50:14Jul 24, 2020
19:51May 01, 2020
In terms of specific tactics that work well in converting free users to paid subscribers, knowing the kind of users you're dealing with is important. Have a concrete follow-up plan on day three or day seven, or one or two days before the subscription is expiring. Obviously, we don’t want to offer too much because you won’t be able to monetize well then. Focus a lot on the value that the product is giving you. So, for a meditation app, use reminders like ‘Did you enjoy the meditation’ and ‘Would you come back tomorrow?', try to get a lot of feedback from them earlier, ahead of time so that you know where you stand before you offer any promotion to them later on.
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