App Marketing Strategies from the East: Lessons from AppsFlyer with Daphna Gal

Analytics

Hosted by Akshatha Kamath

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App Marketing Strategies from the East: Lessons from AppsFlyer with Daphna Gal

May 27, 2020

Join Daphna Gal, Head of Strategic Partnerships, SEAPAC, AppsFlyer, as she walks you through the rapidly scaling mobile ecosystem in Asia, growth in app marketing across the region, and key takeaways that companies in the West can drive from the East. Daphna also provides a sneak-peek into her daily work and how she made the switch from BI and analytics to managing strategic partnerships for AppsFlyer.

In this Audio:

00:01:50
00:03:30
00:05:57
00:08:00
00:09:14
00:11:00
00:13:33

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Narrators and Guests

Daphna Gal

Head of Strategic Partnerships,

AppsFlyer
Akshatha Kamath

Head of Content Marketing,

MoEngage

Daphna Gal, Head of Strategic Partnerships, SEAPAC at AppsFlyer, started her career in Business Intelligence and Analytics space before moving into managing strategic partnerships for the analytics platform.

Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50", has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress and is among the “100 Fastest Growing Marketers” identified by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations.

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