In this video, Nitish Jalan, Director of Growth at SWVL shares his thoughts on how they are using MoEngage to engage with the customers at the right time
Swvl is a provider of tech-enabled mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services. Swvl operates in 135 cities in 20 countries across Latin America, Europe, Africa and Asia.
From an engagement standpoint, what SWVL envisions is that they are able to reach customers at the right time across channels.
This is where MoEngage as an insights-led platform is helping SWVL in. Using MoEngage, the mass transportation brand has been able to automate its communication based on the customer journey and lifecycle stage.
Being present in 16 different countries, with varied languages, the brand wanted to ensure they are able to communicate with every customer.
One feature of MoEngage that enabled them to do so was back-end API integration. As a result, SWVL was able to automate its standardized messaging around updates, and new offers among other things.
With the end-to-end back-end API integration capability of MoEngage, the marketing team in SWVL was able to save the bandwidth of internal teams.
As a result, any process which was completed in a day’s time now took only 2-3 hours.
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