SportsCafe is a one-stop platform to the Indian sports fans, where they can follow
their favorite sports through live-scores, match reports, features and much more.
As a digital advertising driven site, SportsCafe used traditional means of driving traffic: social media and Google adwords among others. With 90% of their traffic being from anonymous visitors, the SportsCafe team wanted to do more to increase traffic and create a pool of engaged visitors who would keep coming back to the site - especially on mobile devices.
SportsCafe implemented MoEngage Web Push letting them deliver mobile app like push notification experience on desktop and mobile devices. Here’s what they experienced - 32% Increase in average page views on SportsCafe, 120% Increase in time-spent from ‘web push visitors’ compared to regular visitors, 32% click-through rate observed for web push notifications
“As a digital content service provider, MoEngage Web Push has
significantly increased our ability to send targeted notifications
to our users. I can push breaking news articles to cricket enthusiasts
while sending tactical football analysis to users who are into
Learn How MoEngage helped SportsCafe to drive
additional traffic with web push notifications