Introducing a Brand New MoEngage!

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I am excited to announce that MoEngage has a new look! We have a new logo, a new website, a refreshed product, and much more—and what makes this even more special for all of us is that this announcement coincides with our sixth anniversary.

When Yashwanth and I started MoEngage, our aim was to help brands deliver personalized customer engagement. Over the last six years, we have expanded beyond mobile marketing to become a full-stack customer engagement platform, offering powerful analytics, AI-powered customer journey orchestration, and personalization capabilities in one place. Today, Fortune 500 companies as well as several leading startups and unicorns use our platform to craft delightful experiences for more than half a billion users every month.

Our customer base expanded to over 35 countries, and we opened offices in New York, London, Berlin, Singapore, Jakarta, and Bangkok. We launched new initiatives such as #GROWTH to fuel peer-to-peer learning and growth for our community, engaging over 3000+ marketers and product managers across 15 cities online and offline.

As our customers’ needs evolved, we evolved right along with them. We designed our new brand identity to represent this growth. Our new identity is a truer representation of who we are—and the core promise driving our brand: how can we enable consumer brands to become truly customer-obsessed and craft delightful customer experiences?

The user at the center

You will notice that our new logo is a word-mark in deep blue with a user at the center of the letter ‘O’. This reflects our core promise of keeping our customers and their end-users always at the heart of everything we do. Customer-centricity is central to who we are.

As part of these efforts, I’d like to share three key updates on how we are delivering on this promise today:

First, we are completely redesigning our platform UI to give our users a more modern, consumer-grade experience. This isn’t just a change of fonts and colors, but a deeper revamp to improve overall product intuitiveness and consistency, increase user productivity, and enable a faster experience for our users. The first set of these changes roll out today in a phase-wise manner—with subsequent roll-outs slated for the next two quarters.

Second, we are doubling-down on our investment in the success of our marketing and customer engagement community. With our new website, we brought our flagship community initiative #GROWTH online, enabling free access to on-demand webcasts, playbooks, and upcoming events in one place. We beta-launched #GROWTH Academy—our online learning platform for customers, offering expert-led courses along with certifications, to marketers, product managers, and anyone charged with driving user engagement.

Lastly, as we continue to strengthen our customer-success capabilities, I’m thrilled to announce an expansion of our leadership team with some of the best talents in the industry.

• Atma Gunapudi joins us as the VP of Global Customer Success from Salesforce—with over 15 years of experience delivering complex digital transformations, managing multiple technology stacks and stakeholders.
• Saurabh Madan joins us as General Manager of SEA and ANZ with deep experience in setting up and leading high-performance teams in the mobile-first space.
• Yash Reddy, who’s supercharged our growth over the last 6 years, now takes charge as the Chief Business Officer, shaping our strategy across the APAC and EMEA regions.

A blog post can hardly cover the incredible amount of work that goes into bringing a new brand to life! But if there’s one message I’d like to reiterate, it is that underneath all these changes—I assure you we are still the same MoEngage: committed to making customer engagement more personal for every consumer brand in the world.

Check out this video to see how we are making it happen!