Introducing Flows

Create marketing flows that acquire,
engage and retain customers, visually.

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flows dashboard gif

How Flows works

Flows is the easiest way to create, visualise & deploy omni-channel lifecycle campaigns.


Add users to the flow
Define which of your users enter the flow, based on their attributes or actions like 'app installed', 'website visited', etc.

Control user flow
Control your user flow based on the 'conditions' they satisfy. Use pre-set conditions like 'notification clicked', 'order completed', etc. that automatically flow the user to the next appropriate step.

Send messages across channels
Reach and engage with your users by creating & triggering messages at each step in the flow. You can do this via push notification, email, in-app message, web push & SMS channels.

Flow Analytics
View real-time data on how many of your users advanced to distinct steps in the flow.

Stop Flow
Decide when the users exit the flow, depending on how they choose to engage with your messages.

Example Flows

See examples of how you can use Flows to engage customers at each stage in the customer lifecycle


Implement User Onboarding


Engage and Nurture Users


Re-target Abandoned Users

How Fave increased Customer LTV by 2X with MoEngage Flows (lifecycle campaigns)

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Fave was looking for ways to onboard and drive users to complete their first purchase on the Fave app along with driving user overall LTV. They used MoEngage Flows for achieving this.

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“Using MoEngage Flows, we automatically detect new users and reach out to them via push notifications and SMS. This automation has improved our first-purchase transactions by up to 15%.”

– Shayanta Paul, Fave Group

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