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Orchestrate smart customer journeys

MoEngage Flows lets you craft personalized cross-channel journeys for your customers.

user-entries

Uncover the journey

  • Understand how customers interact with your brand by uncovering their actions across channels. Set a start or end point and let Flows map out all the different paths of your customers.
identify-customer

Craft intuitive journeys with zero code

  • Flows’ drag and drop builder makes it easy to craft cross-channel onboarding, retention or reactivation journeys.

Personalize every step

  • Personalize the communication at every touchpoint of the customer journey. Tailor your communication based on your customers actions, likes, preferences, location and other attributes.
flow-analytics

AI-utomate your Optimization

  • Sherpa, our AI Engine, can analyse multiple journeys and automatically nudge customers towards the best performing path. With Sherpa it’s easy to optimize the channel-mix and the communication frequency for maximum engagement.
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Iterate, A/B test and improve

  • Craft multiple variations of a journey and A/B test them. So you can figure out the perfect cross-channel mix for every customer journey.
measure-everything

Engagement automation throughout the lifecycle

  • Create multiple cross channel Flows for each stage of the customer lifecycle. String them together for a fully automated engagement workflow across the entire lifecycle.
measure-flow-analytics

Real-time insights at every level

  • Dive deep into the performance of each Flow. Gain rich insights into impressions, engagement metrics, drop-off volumes, conversion rates and attribution.

Uncover the journey

user-entriesUnderstand how customers interact with your brand by uncovering their actions across channels. Set a start or end point and let Flows map out all the different paths of your customers.

Craft intuitive journeys with zero code

identify-customerFlows’ drag and drop builder makes it easy to craft cross-channel onboarding, retention or reactivation journeys.

Personalize every step

Personalize the communication at every touchpoint of the customer journey. Tailor your communication based on your customers actions, likes, preferences, location and other attributes.

AI-utomate your Optimization

flow-analyticsSherpa, our AI Engine, can analyse multiple journeys and automatically nudge customers towards the best performing path. With Sherpa it’s easy to optimize the channel-mix and the communication frequency for maximum engagement.

Iterate, A/B test and improve

connect-multiple-flowsCraft multiple variations of a journey and A/B test them. So you can figure out the perfect cross-channel mix for every customer journey.

Engagement automation throughout the lifecycle

measure-everythingCreate multiple cross channel Flows for each stage of the customer lifecycle. String them together for a fully automated engagement workflow across the entire lifecycle.

Real-time insights at every level

measure-flow-analyticsDive deep into the performance of each Flow. Gain rich insights into impressions, engagement metrics, drop-off volumes, conversion rates and attribution.

What top brands say about MoEngage

  • Country Delight
  • Landmark Group
  • Cocomelody
profit rate30%

customer retention

quote

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.

Joydeep Das

Joydeep Das

Lead Digital Marketing, Lifestyle

Straight from the editor’s desk

Here are some actionable resources on Flows that we've curated for you

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Frequently asked questions

What does omnichannel marketing mean?

Omnichannel Marketing is reaching out to the customers with a uniform message that is personalized and provides the same experience across all channels (such as push notifications, email, SMS, website, social media, search) and devices (mobile, desktop). It is a customer-centric marketing approach to provide a seamless experience to the customers.

What is omnichannel marketing for e-commerce?

The 2 Cs, Choice and Competition has changed the e-commerce landscape. Omnichannel can help drive the customer influx for e-commerce with the right kind of segmentation, and the right message on the right channel. e-commerce platforms can analyze their existing marketing strategies and how customers interact with brands. Segmenting the customers and then providing a highly-customized message on omnichannel can help acquire and retain e-commerce customers.

What's the difference between Multichannel and Omnichannel?

Multichannel and Omnichannel marketing is usually perceived as similar but there's a lot of difference. Multichannel marketing is a brand-centric approach, the message is circulated on multiple channels but it lacks a consistent experience. On the other hand, Omnichannel marketing is focused on the customer. The message conveyed to customers is personalized and the marketing strategy across various channels is coherent.

What defines a good omnichannel customer experience?

You begin your omnichannel journey by learning about your customers. The more you know about your customers, the better you will be able to design a perfect omnichannel experience for them. This starts with knowing the platforms they are using for buying, their preferences and pain points, the challenges faced when purchasing and how they approach brands. Once you have these details, you can prepare messages for passing through your communication channels such that they work hand-in-hand providing a consistent experience. In this case, tools like MoEngage helps you in providing a seamless customer experience.

Why is omnichannel important?

Customers love it when they are taken care of and this not only include a customized experience but also the fact that brands remember their preferences and communication. Having customer data available centrally, it is possible to provide such an experience to the customers that they can pick up from any communication channel at the same point that they had left earlier to engage with the brand. This way, brands not only improve their customer relations but can retain customers with improved services and performance. You can use the channels by MoEngage to drive your communication and give a coherent customer experience.

What are the benefits of Omnichannel marketing?

With omnichannel marketing, brands can easily segment customers based on their interaction and know their position in the sales funnel. This further helps in pushing the right messages with CTA to the customers during marketing campaigns. When you are using MoEngage for communicating with your customers, all the customer data is available centrally, and with data analysis tools, you can gauge customer behavior and preferences too. Marketing Campaigns can now be planned and promoted as per the segmented audience and the potential of all marketing channels can be utilized to the fullest.

What is an omnichannel strategy?

An omnichannel strategy is a customer-centric marketing strategy where companies pay close attention to what their customers want and how they want to interact. Companies are on a look-out for how customers behave by analyzing various data metrics of past interactions and then providing an experience that is highly customized as per the types of customers. Customers are segmented as per their mode and device of interaction. A message is then drafted and pushed on the respective channels to customers providing them a seamless experience that is highly personalized. Using Marketing Automation tools like MoEngage, you can schedule a time and frequency of such messages. Such a strategy helps the brand in serving their customers better and reaping the benefits of all the marketing channels to get high ROI.

Why is Omnichannel marketing important?

Providing a consistent experience to your customers is a must these days because with a plethora of information, customers keep jumping across platforms to engage with brands. With the help of MoEngage communication tools, once the buyer's journey starts, with omnichannel marketing in place, you can ensure that your customers get the same information about your products and services, whether they are browsing your website on a laptop or browsing on a social networking site on a mobile or is walking past a physical store.

What is an omnichannel campaign?

In an omnichannel marketing campaign, companies put themselves in the shoes of their customers and then prepare a strategy keeping in mind the pain points that are addressed with the help of solutions. Rather than preparing a campaign from scratch, you can also consider getting a tool like MoEngage that has ready-to-use workflows to guide you through the omnichannel campaign. MoEngage provides customer data analysis to help with segmentation and preferred channels by customers. Campaign messages can then be pushed to the customers on the medium they are using frequently with MoEngage channels to drive growth.

How do you choose the right omnichannel platform?

Just going with any omnichannel platform to work out your strategies won't be enough. You need a layout of how that particular model is going to work for you. Thus, extensive research is required before finalizing and then weighing in the channels used by your target audience. With MoEngage, you get to use a single platform to run all-in-one communication requirements.

What is omnichannel in the retail industry?

In the retail industry, having omnichannel is to bridge the gap between physical and online selling. This can be done with centralized data management to keep a track of customer data on both online and offline channels. With thousands of reviews available online and the luxury to compare prices of products on both mediums, customers are making informed decisions when buying products. It thus becomes imperative that brands provide a consistent experience to customers irrespective of their mode of purchasing.