Flows

Create marketing flows that acquire,
engage and retain customers, visually.

How Flows works


Flows is the easiest way to create, visualise &
deploy omni-channel lifecycle campaigns.

journey

Add users to the flow
Define which of your users enter the flow, based on their attributes or actions like 'app installed', 'website visited', etc.

Control user flow
Control your user flow based on the 'conditions' they satisfy. Use pre-set conditions like 'notification clicked', 'order completed', etc. that automatically flow the user to the next appropriate step.

Send messages across channels
Reach and engage with your users by creating & triggering messages at each step in the flow. You can do this via push notification, email, in-app message, web push & SMS channels.

Flow Analytics
View real-time data on how many of your users advanced to distinct steps in the flow.

Stop Flow
Decide when the users exit the flow, depending on how they choose to engage with your messages.

Flows - Use cases


See examples of how you can use Flows to engage customers
at each stage in the customer lifecycle

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Implement User Onboarding

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Engage and Nurture Users

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Re-target Abandoned Users

2X increase in LTV with MoEngage Flows

Fave was looking for ways to onboard and drive users to complete their first purchase on the Fave app along with driving user overall LTV.

10% Increase in Push Notification Delivery Rate

With MoEngage Push Amplification, Bigbasket saw up to 3.5X increase in delivery for Chinese OEMs.

Oyo Logo

"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."

Pranav Agrawal
Pranav Agrawal
AVP - CRM Head
OYO
Deutsche-telekom-logo

"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."

Jonathan Abrahamson
Jonathan Abrahamson
VP Digitization
Deutsche Telekom
Tokopedia Logo

"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."

Holy Theodore
Holy Theodore
Senior Digital Marketing Strategist
Tokopedia
Gaana Logo

"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."

Nachiketa Arya
Nachiketa Arya
Product Manager for Engagement
Gaana
Snapdeal Logo

"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"

Tarun Babbar
Tarun Babbar
Growth Marketing
Snapdeal
Berrybenka Logo

"Users do not differentiate between channels and as a brand it is up to us to deliver a seamless messaging experience, wherever our users are. Using MoEngage’s advanced user analytics and engagement platforms (push, in-app & web push), we have been able to deliver on the promise of a truly cross-channel experience to our users thereby impacting our business positively."

Yanly Riky
Yanly Riky
Head of Online Marketing Campaign,
Berrybenka
Helpchat Logo

"Imbibing personalization and context in emails helped us deliver an unmatched email experience to customers resulting in open rates of up to 34%. MoEngage emails also helped engage 17% of our inactive users on the app."

Edu Patel
Edul Patel
Product Manager,
Helpchat
Ayopop Logo

"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

Mar Mallolas
Marc Mallolas
Head of Marketing &
Business Intelligence,
Ayopop

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