Our marketing automation flows will help you create, visualise & deploy
omni-channel lifecycle campaigns with ease.
Add users to the flow
Define which of your users enter the flow, based on their attributes or actions like 'app installed', 'website visited', etc.
Control user flow
Control your user flow based on the 'conditions' they satisfy. Use pre-set conditions like 'notification clicked', 'order completed', etc. that automatically flow the user to the next appropriate step.
Send messages across channels
Reach and engage with your users by creating & triggering messages at each step in the flow. You can do this via push notification, email, in-app message, web push & SMS channels.
View real-time data on how many of your users advanced to distinct steps in the flow.
Decide when the users exit the flow, depending on how they choose to engage with your messages.
"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."Pranav Agrawal
AVP - CRM Head
"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."Jonathan Abrahamson
"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."Holy Theodore
Senior Digital Marketing Strategist
"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."Nachiketa Arya
Product Manager for Engagement
"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"Tarun Babbar
"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"Marc Mallolas
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Omnichannel Marketing is reaching out to the customers with a uniform message that is personalized and provides the same experience across all channels (such as push notifications, email, SMS, website, social media, search) and devices (mobile, desktop). It is a customer-centric marketing approach to provide a seamless experience to the users.
The 2 Cs, Choice and Competition has changed the e-commerce landscape. Omnichannel can help drive the customer influx for e-commerce with the right kind of segmentation, and the right message on the right channel. e-commerce platforms can analyze their existing marketing strategies and how customers interact with brands. Segmenting the customers and then providing a highly-customized message on omnichannel can help acquire and retain e-commerce customers.
Multichannel and Omnichannel marketing is usually perceived as similar but there's a lot of difference. Multichannel marketing is a brand-centric approach, the message is circulated on multiple channels but it lacks a consistent experience.
On the other hand, Omnichannel marketing is focused on the customer. The message conveyed to customers is personalized and the marketing strategy across various channels is coherent.
You begin your omnichannel journey by learning about your customers. The more you know about your customers, the better you will be able to design a perfect omnichannel experience for them. This starts with knowing the platforms they are using for buying, their preferences and pain points, the challenges faced when purchasing and how they approach brands. Once you have these details, you can prepare messages for passing through your communication channels such that they work hand-in-hand providing a consistent experience. In this case, tools like MoEngage helps you in providing a seamless customer experience.
Customers love it when they are taken care of and this not only include a customized experience but also the fact that brands remember their preferences and communication. Having customer data available centrally, it is possible to provide such an experience to the users that they can pick up from any communication channel at the same point that they had left earlier to engage with the brand. This way, brands not only improve their customer relations but can retain customers with improved services and performance. You can use the channels by MoEngage to drive your communication and give a coherent user experience.
With omnichannel marketing, brands can easily segment customers based on their interaction and know their position in the sales funnel. This further helps in pushing the right messages with CTA to the customers during marketing campaigns. When you are using MoEngage for communicating with your users, all the customer data is available centrally, and with data analysis tools, you can gauge customer behavior and preferences too. Marketing Campaigns can now be planned and promoted as per the segmented audience and the potential of all marketing channels can be utilized to the fullest.
An omnichannel strategy is a customer-centric marketing strategy where companies pay close attention to what their customers want and how they want to interact. Companies are on a look-out for how customers behave by analyzing various data metrics of past interactions and then providing an experience that is highly customized as per the types of users. Customers are segmented as per their mode and device of interaction. A message is then drafted and pushed on the respective channels to users providing them a seamless experience that is highly personalized. Using Marketing Automation tools like MoEngage, you can schedule a time and frequency of such messages.
Such a strategy helps the brand in serving their customers better and reaping the benefits of all the marketing channels to get high ROI.
Providing a consistent experience to your users is a must these days because with a plethora of information, customers keep jumping across platforms to engage with brands. With the help of MoEngage communication tools, once the buyer's journey starts, with omnichannel marketing in place, you can ensure that your customers get the same information about your products and services, whether they are browsing your website on a laptop or browsing on a social networking site on a mobile or is walking past a physical store.
In an omnichannel marketing campaign, companies put themselves in the shoes of their customers and then prepare a strategy keeping in mind the pain points that are addressed with the help of solutions. Rather than preparing a campaign from scratch, you can also consider getting a tool like MoEngage that has ready-to-use workflows to guide you through the omnichannel campaign. MoEngage provides customer data analysis to help with segmentation and preferred channels by users. Campaign messages can then be pushed to the users on the medium they are using frequently with MoEngage channels to drive growth.
Just going with any omnichannel platform to work out your strategies won't be enough. You need a layout of how that particular model is going to work for you. Thus, extensive research is required before finalizing and then weighing in the channels used by your target audience. With MoEngage, you get to use a single platform to run all-in-one communication requirements.
In the retail industry, having omnichannel is to bridge the gap between physical and online selling. This can be done with centralized data management to keep a track of customer data on both online and offline channels. With thousands of reviews available online and the luxury to compare prices of products on both mediums, customers are making informed decisions when buying products. It thus becomes imperative that brands provide a consistent experience to customers irrespective of their mode of purchasing.