Introducing Localization – Speak the language in which it sells!
By sunayana Published: 18 July 2018 | Updated: 22 May 2019
Yesterday, a friend of mine shared a video, where football fans have taken to the streets of France en-masse, singing the ‘La Marseillaise’ in unison celebrating the world cup victory. A similar incident took place a couple of years ago in India, where fans were found singing songs and celebrating the cricket world cup victory albeit, in 34 different languages. The two incidents showcase the love and adoration people have for their country, their heroes, and the tongue. So, as a brand looking for global dominance, localization should be a crucial part of your global business strategy.
Don’t take our word for it as the numbers speak for themselves. 55% of global customers said that they only buy products from a website if it provides them with information in their language. Similarly, 56% of consumers said the ability to obtain information in their tongue is even more important than price.
Localization is soon becoming a strategic weapon for brands looking for long-term engagement and global market domination. Translating content to meet local customer expectations, improving customer service, maintaining or increasing brand value, reaching more customers in markets where they already have a presence, and addressing local market regulations are a few essential elements to localizing your brand.
Introducing Localization At MoEngage
At MoEngage, we understand the importance of letting your brand speak your user’s language. So, we’ve built a localization feature, adding to the existing personalization stack at MoEngage. Using localization you can create multilingual versions of your message and target users of each language and location.
Combining deeper behavioral segments with localization you can:
- Target users in different languages with the same message within a single campaign.
- Target users in different geographies with different messages in a single campaign.
- Target different age groups or gender with different messages in a single campaign.
MoEngage Localization is the industry-only feature that allows you to create unlimited micro-segments within a broad segment. With this, marketers can better target users for more optimum results.
How marketers benefit from localization
Marketers from different industries can create localized campaigns for a wide a range of use-cases. Here are a few examples on how apps can make good use of localization:
Derive greater value by personalizing the discounts and promotions to suit regional occasions and communicate the same in their own languages.
Drive higher engagement by communicating news, weather reports, score updates from sports and more in the regional language.
Music streaming Apps
How about talking to Bollywood lovers in Hindi or talking about the launch of a new Tamil album in Tamil? This definitely strikes a chord with the user!
The possibilities and use-cases for a compelling feature such as localization are plenty! Hope you have as much fun using localization as we did building the feature.
Feel like giving Localization a go? Request a demo today!
If you are an existing customer of MoEngage and wish to check out localization, write to us on email@example.com