MoEngage commissioned the survey between February 25 and March 8, across 1,000 consumers – 250 each from the United States, Canada, United Kingdom, and Germany.
The sample size is balanced by age and gender for North America and Europe.
The consumers are all 18 years of age and older. They have been segmented based on job roles.
Quality of product and great customer service are the two most important aspects for a delightful experience for North American and European consumers.
This report gives marketers an understanding of consumers’ customer engagement preferences as well as strategic guidance and best practices to keep consumers engaged.
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