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Introducing Push Templates: Craft beautiful notifications within minutes

  • Updated: 23 November 2020
  • 4 min read

Data from recent studies have indicated that the engagement for push notifications is on a steady rise. Moreover, push-enabled users continue to engage & retain better when compared with push-disabled users. This goes on to show that push notifications will continue to remain a mainstay in every mobile marketer’s arsenal.

But with more marketers jumping on the push notification bandwagon, the competition for a spot on the user’s device is heating up. To give you some perspective, the average user receives over 65 notifications in a day – which translates to roughly about one notification every 15 minutes during the user’s waking hours!

This led us to believe that if marketers wish to win the battle of notifications, they need to find a way to make their notifications stand out & grab attention.

Introducing push templates: Craft beautiful notifications within minutes with zero code.

To help marketers compete better with push notifications, we have created Push Templates – an exciting new way to craft & deploy beautiful looking notifications within minutes with zero code. Using push templates, marketers can give their notifications the creative edge to stand out and to engage more users.

Here are a few reasons why push templates are exciting:

1. Rich notifications that grab attention and drive action

No more ‘getting lost’ in the notification tray. Stand out with rich & personalized notifications that are hard to miss.

push templates

2. Make notifications your own

Active, adorable, adventurous, whatever your brand style, extend it to your notifications. Craft rich-looking notifications using colors & rich text that instantly 'connect' with users.

3. Rich interactive experiences

Up your image notifications game to turn them into rich, interactive experiences. Add carousels to your notifications to make them more interactive and exciting. Add automatic or manual carousel functions to give your notifications the right feel.

4. No code, no complexity

Be effortlessly stylish. Do it all from a single-window, marketer-friendly dashboard. No coding or programming knowledge required.

Simply put, push templates can be highly engaging, easy to create, and by far, the most exciting feature we have built at MoEngage so far. With push templates, we believe marketers can deliver notifications that are not just differentiated but are also easy to create & deploy.

Here are a few use-cases that you can quickly get started with:

1. Make notifications your own

Extend your brand tone and voice to notifications with colors and rich-text effects.

push templates

2. Use colors to show you care.

Climate change, health awareness, special occasions... show your customers you care about the things that matter to them.

3. Breathe life into your notifications 

Create energy & excitement with interactive image carousel notifications that your users would love.

4. Say more, do more with notifications.

Create product grid and product carousel notifications that make it fun & easy for users to learn more about what you have in store.

push templatespush templates

5. Get instant feedback on your product or service.

Say goodbye to boring feedback forms and emails. Make feedback quick & fun for users by allowing them to rate from within notifications. 

push templates

6. Bring dynamism to notifications with text overlays.

Overlay text on images in notification with content that is personalized to users’ context.
push templates

7. Make notifications non-intrusive with thin banners.

Engage with attractive yet non-intrusive thin banner notifications.

push templates


Above are just a few examples of the many creative ways for marketers to engage users using push templates. The possibilities are endless, and we are excited to see what marketers do with push notification templates.

We have been testing Push Templates with a closed group of customers and here are the results they are seeing: 

Push templates gives us a way to stand out in the clutter of the notification tray. The ability to add colour & carousel images to push notifications is exciting for us and helps us create a unique brand identity at every touch point. The fact that all of this can be done within a few clicks on the MoEngage dashboard is a boon for our marketing team.

- Gurupad Badithe, Head of Growth, Kutuki.

We hope you have as much fun using push notification templates as we did creating it.

Would you like to try push notification templates for your app? Drop us a line.

If you're an existing MoEngage user and would like to try Push Templates, get in touch with our team.

You may even experience push templates in actions with our mobile apps. Download here: iOS | Android

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About The Author
Suraj is a marketing technology enthusiast. His passion for helping people in all aspects of web and mobile marketing flows through in the articles he provides. He loves to chat about marketing, technology, music, and motorcycles.
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