Discover a new way to send transactional messages across multiple channels in real time with MoEngage Inform!
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In today’s fast-paced digital world, messaging platforms are integral to everyday lives.
Consumers rely on multiple messaging channels, from WhatsApp to Emails to SMS, to receive critical transactional alerts from brands. They expect immediate responses and updates on important events at their fingertips.
But building a reliable, scalable, and secure messaging system is easier said than done.
As organizations grow, messaging and communication needs become more complex. Adding multiple channels requires a dedicated team to maintain and update messaging infrastructures. Integrating vendors and channel providers need about 8 weeks of Engineering efforts.
This is where MoEngage Inform steps in.
MoEngage Inform is a unified messaging infrastructure that enables you to build and manage transactional alerts across channels through a single API.
Using MoEngage Inform, brands can deliver critical messages to customers in real time. These include alerting customers when a package arrives, sending OTPs for approving transactions or logging in securely, cab arrival updates, or password reset requests.
Product-centric teams have no control over the content or logic of transactional alerts in current messaging infrastructures.
Setting up new alerts, editing or updating existing alerts, fetching performance data, adding new channel support, and optimizing alerts for new templates – current messaging systems require the Engineering team to step in for all, and more.
With core activities coming up frequently, Engineering teams are often forced to deprioritize these requests.
We have a notification microservice. It is ‘non-core’ to us. We have new features planned every quarter, and often, changes need to be made which require testing and deploying cycles. I would want to replace this system with an easy-to-use notification infrastructure without having to dedicate development bandwidth to building and maintaining it perpetually.
If only sudo commands worked irl 🥲. Relevant XKCD:
Insights-led Engagement is the modern marketer’s approach to efficient Customer Engagement. Sending communication to customers without insights is like running a marathon with a blindfold – you are very likely to bump into hurdles and harm your overall goals.
Product and Marketing teams need easy access to alerts’ performance, how customers react to them, and what impact alerts have on business metrics such as LTV, revenue, or retention.
But when collecting data and insights requires the involvement of functions with stretched deadlines such as Engineering, it creates friction. Friction leads to delays. And delays lead to lost opportunities to grow.
Did you know that 22% of consumers get frustrated when brands send them too many or too few messages? In fact, consumers are less frustrated when brands fail to personalize their experiences than missing out on critical alerts (source)!
Since transactional messages are siloed from promotional messages, there is a lack of a unified view of all alerts and notifications received by customers. Because of this, teams cannot identify if a customer has already received an alert on one channel and don’t automatically stop the same message from going on to other channels.
We don’t get alerts for when critical notifications break unless our customers tell us they didn’t receive an update.
This leads to broken experiences and frustrated customers who will remember your brand for the wrong reasons.
Building a high-performance, reliable notification engine requires multiple iterations. Modern messaging systems need to evolve with consumer preferences and equip marketers and product owners to send personalized notifications without annoying customers.
Developing and maintaining a notification engine is easier said than done. You need to coordinate with multiple functions – Marketing, Design, Product, and Engineering, to make sure the notification engine works seamlessly. With development bandwidth constraints, making a reliable notification delivery system meant re-writing the service repeatedly every 6 months or 1 year.
If you found yourself nodding your head while going “hmm..” as you read through the above points, our latest feature, MoEngage Inform, will be a breath of fresh air.
With MoEngage Inform, you can build and manage transactional alerts across channels through a single API.
MoEngage Inform saves time, is reliable, can scale with minimum effort, and gives meaningful insights to help you grow your North Star Metrics.
Here’s what makes MoEngage Inform the most reliable messaging infrastructure for your brand:
This is what Anand Madanapalle Sridhar, the Associate Director of Product Management at Zeta, a next-gen banking tech company in India, had to say:
Without MoEngage Inform, Engineering teams need to build and maintain several APIs and work with different vendors for each communication channel.
Most often, building transactional alerts for each channel requires a dedicated workflow, making the entire process difficult and time-consuming to scale.
Here’s what current messaging systems look like:
And, here’s how the MoEngage Inform API works:
With a single API and a one-time setup, you can set up a reliable and scalable messaging infrastructure to send critical transactional alerts to your customers.
With MoEngage Inform, you can add new communication channels in minutes, seamlessly switch between vendors, and manage alerts on multiple channels. The MoEngage Inform API supports over 30 service providers, with SDKs available in all major languages.
MoEngage Inform’s Priority Logic allows you to set rules such as channel preferences and delivery prioritization. It also gives you the flexibility to add conditional statements to define the priority logic.
You can easily update/edit message content and design with MoEngage’s pre-built templates and WYSIWYG editors across Push Notifications, Emails, and Text Messages (SMS).
Building a transactional messaging infrastructure with MoEngage Inform ensures you have a reliable, scalable, and secure system while retaining complete control over functionality. This allows you to focus on your core offerings instead of building a backend infrastructure so that you can deliver critical transactional alerts without breaking customer experiences.
MoEngage Inform is an all-in-one transactional messaging solution for your brand’s transactional alerts across multiple channels through one single API.
Brands can use the Inform API combined with MoEngage’s Insights-led Customer Engagement Platform to support all of their transactional notifications and campaigns and get a holistic view of their customer’s journey.
If you’re an existing customer, reach out to your favorite Customer Success Manager to get early access to MoEngage Inform. If you’re new to MoEngage, connect with an expert to learn more here.