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MoEngage and Labrys Partner Up To Help Brands Drive Customer Engagement

  • Updated: 12 May 2022
  • 2 min read

MoEngage has entered into a strategic partnership with Labrys, a new breed of consultancy firm, combining marketing and business expertise with technological know-how and capabilities. This partnership aims to help consumer brands orchestrate meaningful customer engagements, optimize experiences, and drive higher returns.

With brands focusing on a multi-channel approach to engagement, customers often struggle with inconsistent and disconnected experiences across touchpoints. The problem arises from marketing teams having to wrestle with multiple channels in absence of an integrated platform that provides a centralized customer view along with insights, and capabilities to turn those insights into actionable strategies. This partnership between Labrys and MoEngage will equip marketing teams (across consumer brands) with functionalities and insights to orchestrate truly omnichannel and effective engagement strategies with no dependency on technology teams and IT operations.

Sinan Günal, Managing Partner, Labrys

Sinan Günal, Managing Partner, Labrys

Executing and running omnichannel customer engagement strategies with a deep focus on personalizing the experience of each customer is of massive importance and a key-value proposition for marketing teams. With the aid of MoEngage’s AI-powered functionalities, Labrys would be able to help marketing teams develop forward-looking, compelling engagement frameworks for their customers. Labrys’ ability in driving digital transformation in Central and Eastern Europe, Turkey, Africa, and the Middle East will be crucial to this partnership. With MoEngage and Labrys’ combined expertise in delivering seamless customer experience, brands across the region can implement the right engagement strategy with end-to-end execution.

Sanjay Kupae, Head of Global Alliances at MoEngage

Sanjay Kupae, Head of Global Alliances at MoEngage

About Labrys

Labrys is an awarded and new breed of consultancy firm, bridging the gaps between marketing and technology, by streamlining strategy and execution in audience marketing, marketing automation, and customer care for a better customer experience.

Founded in 2013, Labrys has offices in Dubai, Istanbul & Sarajevo. Labrys acts as a digital transformation & marketing technology agent in CEE, Turkey, Africa, CIS, and the Middle East, undertaking projects on marketing transformation, CX, AdTech & MarTech.

About MoEngage

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push notifications, on-site massages, and SMS.

More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month.

MoEngage is also recognized as a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, a Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation, and a Leader in G2 for Fall 2020 Grid Reports for its solutions. MoEngage is also listed in G2's Top 50 Best Marketing Products in the world for 2021.

About The Author
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
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