🔥 The Customer Engagement Book: Adapt or Die is live!
Download Now
close-icon
Demo

About The Author

speaker-icon

Rajarshi

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

Articles by the Author
Experiência no e-commerce: como a personalização e os dados transformam a jornada de compra do cliente
  • Customer Journeys
3 min Read Time

Experiência no e-commerce: como a personalização e os dados transformam a jornada de compra do cliente
Personalização e segmentação no e-commerce: o que as grandes marcas estão dizendo
  • Personalization
6 min Read Time

Personalização e segmentação no e-commerce: o que as grandes marcas estão dizendo
Transforming Customer Engagement for India’s Leading Financial and Insurance Brands
  • Banking
4 min Read Time

Transforming Customer Engagement for India’s Leading Financial and Insurance Brands
How GIVA Recorded 120% Uplift in Conversions Using MoEngage’s Newly Launched Smart Recommendations! [Customer Spotlight]
  • Industry Stories
6 min Read Time

How GIVA Recorded 120% Uplift in Conversions Using MoEngage’s Newly Launched Smart Recommendations! [Customer Spotlight]
Different Types of Marketing Analysis (and Things You Should Know)
  • Customer Engagement
9 min Read Time

Different Types of Marketing Analysis (and Things You Should Know)
Customer Health Score vs. Customer Maturity Index
  • Customer Engagement
7 min Read Time

Customer Health Score vs. Customer Maturity Index
MoEngage and Labrys Partner Up To Help Brands Drive Customer Engagement
  • Company News
2 min Read Time

MoEngage and Labrys Partner Up To Help Brands Drive Customer Engagement
Current Uses Growth Marketing to Ace Banking for Millennials & Gen Z
  • Banking
16 min Read Time

Current Uses Growth Marketing to Ace Banking for Millennials & Gen Z
Data Story: OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization
  • Campaign Optimization
7 min Read Time

Data Story: OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization
Customer Engagement for Banking in the Middle East: Surge in Digital Payments and Need for Connected Banking Experiences
  • Banking
8 min Read Time

Customer Engagement for Banking in the Middle East: Surge in Digital Payments and Need for Connected Banking Experiences
MoEngage Achieves ISO 27001:2013 Compliance, Sets Up Information Security Management System (ISMS), and Bolsters Commitment to Security and Data Privacy
  • Company Announcement
2 min Read Time

MoEngage Achieves ISO 27001:2013 Compliance, Sets Up Information Security Management System (ISMS), and Bolsters Commitment to Security and Data Privacy
Customer Engagement for Banking in Southeast Asia: Engagement Benchmarks and Segmentation Tactics
  • Banking
10 min Read Time

Customer Engagement for Banking in Southeast Asia: Engagement Benchmarks and Segmentation Tactics
Customer Engagement for Banking in India: Payment, Lending, and Trading Sub-segment Growth
  • Banking
10 min Read Time

Customer Engagement for Banking in India: Payment, Lending, and Trading Sub-segment Growth
How LivWell Monetizes Health, Rewards Wellness, and Grows Business During a Pandemic [Customer Spotlight]
  • #GROWTH
13 min Read Time

How LivWell Monetizes Health, Rewards Wellness, and Grows Business During a Pandemic [Customer Spotlight]
Perks of Customer-Centricity and How a Data-driven Approach Can Help
  • Customer Engagement
10 min Read Time

Perks of Customer-Centricity and How a Data-driven Approach Can Help
Managing Negative App Reviews and Improving Mobile Marketing Metrics
  • Marketing Strategies
9 min Read Time

Managing Negative App Reviews and Improving Mobile Marketing Metrics
6 Ways Intelligent Engagement Platform Helps Sales and Customer Success
  • Customer Engagement
7 min Read Time

6 Ways Intelligent Engagement Platform Helps Sales and Customer Success
Review Management Strategy: Building and Measuring its Success
  • Marketing Strategies
9 min Read Time

Review Management Strategy: Building and Measuring its Success
#GROWTHAsia 2021 Highlights: Expert Insights, Key Takeaways and Actionable Strategies
  • #GROWTH
14 min Read Time

#GROWTHAsia 2021 Highlights: Expert Insights, Key Takeaways and Actionable Strategies
User Behavioral Change and Evolution of Modern Purchase Path: 3 Key Lessons
  • Engagement
5 min Read Time

User Behavioral Change and Evolution of Modern Purchase Path: 3 Key Lessons
Point or Integrated Solution: What’s the Better Alternative for Customer Engagement?
  • Engagement
8 min Read Time

Point or Integrated Solution: What’s the Better Alternative for Customer Engagement?
Personalization and Privacy: 6 Learnings From WhatsApp’s Privacy Policy Update
  • Personalization
7 min Read Time

Personalization and Privacy: 6 Learnings From WhatsApp’s Privacy Policy Update
Build vs Buy: Which is Better for a Customer Engagement Platform?
  • Engagement
7 min Read Time

Build vs Buy: Which is Better for a Customer Engagement Platform?
Why Use Customer Engagement Platform: 6 Signs You Need One ASAP!
  • Engagement
4 min Read Time

Why Use Customer Engagement Platform: 6 Signs You Need One ASAP!

Subscribe to Our Library Updates

Be the first to access actionable reports, guides, tips, videos, podcasts from experts in Customer Engagement, retention and more!


Products chevron-down

Industry chevron-down

Learn chevron-down

Role chevron-down

Connect chevron-down

Support chevron-down

Footer image
About MoEngage

MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

MoEngage

© Copyright 2025 MoEngage. All Rights Reserved.

MoEngage Linkedin
MoEngage Com
MoEngage Youtube
MoEngage Facebook