About The Author

Rajarshi

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

Different Types of Marketing Analysis (and Things You Should Know)

Customer Health Score vs. Customer Maturity Index

MoEngage and Labrys Partner Up To Help Brands Drive Customer Engagement

How Current Aced Banking For Millennials Gen Z: Masterclass in Growth and Influencer Marketing

Data Story: OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization

Customer Engagement for Banking in the Middle East: Surge in Digital Payments and Need for Connected Banking Experiences

MoEngage Achieves ISO 27001:2013 Compliance, Sets Up Information Security Management System (ISMS), and Bolsters Commitment to Security and Data Privacy

Customer Engagement for Banking in Southeast Asia: Engagement Benchmarks and Segmentation Tactics

Customer Engagement for Banking in India: Payment, Lending, and Trading Sub-segment Growth

How LivWell Monetizes Health, Rewards Wellness, and Grows Business During a Pandemic [Customer Spotlight]

Perks of Customer-Centricity and How a Data-driven Approach Can Help

Managing Negative App Reviews and Improving Mobile Marketing Metrics