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Stepping into the office at the start of a brand new year is always refreshing. It’s that time of the year when we reflect on the year that’s passed, lay concrete plans for 2019, and act upon our freshly-made resolutions for the year.
But before that, here’s a quick peek at what’s rocked marketing all through December 2018. December was special for us at MoEngage for many reasons. We had some of the biggest company announcements, insightful webinar highlights, and more that led us to end 2018 on a strong note.
Take a look at these handpicked announcements and trending topics in December from MoEngage.
We have seen fantastic growth across product, customers, and the team. We are now geared up to start 2019 with some jaw-dropping announcements in the first quarter. But before that, here’s a quick glance at a fantastic 2018 in review.
87% of customers believe that brands must invest in offering seamless customer experiences. Omni-channel marketing enables brands to achieve this. In our recent webinar, we discussed omni-channel marketing strategies and best practices that can help marketers drive growth in 2019. If you missed joining us for the webinar, you can still learn the insights and tips discussed in the webinar in this wrap-up.
Marketer Spotlight is an initiative by MoEngage that covers opinions and advice from marketing leaders and influencers. The marketer under spotlight for December was Neal Schaffer, CEO of PDCA Social, a Forbes Top 50 Social Media Power Influencer two years in a row, and a Forbes Top 5 Social Sales Influencer. Take a look at what’s hot and what’s not in the world of digital marketing in 2019 as deciphered by Neal Schaffer in this series.
On-site messages are becoming an integral part of any user’s online shopping experience. The focus is on converting website visitors to paying customers – personalized on-site messages help them achieve this. MoEngage’s on-site messaging gives you the ability to engage directly with your website visitors and provide information that is relevant to each customer. Read how MoEngage can help you personalize recommendations, offers, discount codes and convert website visitors into paying customers.
The holiday season is crucial for retail and e-commerce businesses. According to NRF’s Director of Industry and Consumer Insights Katherine Cullen, 89 million consumers shopped both online and in store this year, almost 40 percent increase from a year ago. This blog lists the holiday marketing mistakes to avoid in 2018. Read this blog to leverage the learnings of last year’s holiday season into your campaigns for 2019.
We are glad to announce that MoEngage has closed Series B funding. We have raised USD 9 million in this round led by Matrix Partners India and VenturEast. Our current investors, Helion Venture Partners and Exfinity Ventures, have participated in the latest round as well. Read more about this important announcement and our journey so far.
Want to see what we discussed in November? Take a look at the November Roundup here.
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