On-site messages are becoming an integral part of any user’s online shopping experience. Once a user lands on a website, marketers try to engage and retain these users. The focus is on converting website visitors to paying customers - personalized on-site messages help them achieve this. Today more and more marketers use on-site messaging to announce new products, promote tailored offers, collect email addresses, and many more use cases that aim to enhance the customer experience within the brand’s website.
MoEngage's on-site messaging gives you the ability to engage directly with your website visitors and provide information that is relevant to each visitor. While your website does a great job explaining your products and services, on-site messages can present your visitors with a compelling CTA. With MoEngage, you can personalize product recommendations, offers, and discount codes to your website visitors via pop-ups and banners and convert them into paying customers.
To create impactful on-site messages, begin with identifying your audience. You could choose to automate your on-site messages based on the landing page, pages visited, emails viewed, last-bought products/services, purchase intent, and many more parameters. On-site messages can be used to automate user engagement at multiple interactions in the user’s purchase journey through predefined workflows.
Include a short message preview, images, emojis etc. to draw user attention. For existing users, including their first name makes the message more personal. Since on-site messages can pop-up on your website, be sure to craft meaningful messages that prompt users to click. Messages that are generic or interfere with the user’s actions on your website might cause people to drop-off your website.
Explore on-site messaging with MoEngage, request a demo now.
On-site messaging is a great way to draw attention to a particular piece of information that you’d like to share with your users and drive traffic to specific pages within your website. Here are some use cases to try on your website:
Each user engages with your brand in their own unique way. Also, the user might connect with your brand using multiple touch-points before they make a purchase decision. On-site messages help you personalize conversations for users who are more likely to engage with you via your website. On-site messaging by MoEngage work in-sync with your other marketing efforts to ensure a seamless brand experience for your cross-channel users.
Personalize the experience for each website visitor with our website personalization suite. With MoEngage, you can customize website content for each user with the click of a few buttons, you won't need to rely on developer support anymore.
If you’d like to explore on-site messaging with MoEngage, request a demo now.
If you have any questions, send us an email at firstname.lastname@example.org our marketing specialists are happy to answer them.
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