[Product Updates] All the latest feature announcements and updates from June and July 2022

  • UPDATED: 16 September 2022
  • 3 min read
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The last couple of months brought monumental milestones for the MoEngage community. We raised $77 million in Series E funding led by Goldman Sachs Asset Management and B Capital. MoEngage was recognized as a Niche Player for the first time in The 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. We were also identified as the highest-rated multi-channel marketing platform by the customers, scoring 4.9 out of 5.

Amidst all this, we worked on critical features to power up your customer engagement efforts. Here’s everything new:

  • Improved safety with PII Masking
  • All-new SMS subscription management
  • New in-app and onsite messaging templates
  • Set up multiple goals and track revenue in Flows
  • New partner integrations

Introducing PII Masking

While using a customer engagement platform, your teams often come across and need access to confidential customer information such as names, phone numbers, or email IDs to set up campaigns. However, not all team members require the same level of access and visibility to these attributes, so admins are tasked with regulating access.

To enable it on our platform and bolster our commitment to data privacy, we have launched a new feature, PII Masking.

Personally Identifiable Information (PII) masking enables businesses to protect customers’ sensitive data by hiding it from unauthorized viewers. The attributes, marked as PII, are masked and can’t be viewed by unauthorized members.

Read more about it here.

All-New SMS Subscription Management

SMS marketing can transform how you connect with your customers, but SMS compliance is just as important. With SMS opt-ins, you can protect your brand from the expenses of non-compliance and also build a highly engaged audience.

We’re excited to introduce SMS Subscription Management, your one-stop solution to stay compliant and get permission to text your customer. With this, you can seamlessly enable your customers to opt in and out of the recurring SMS messages your brand sends.

If you’re ready to get started with high-quality text message marketing and painless compliance, SMS Subscription management can help!

Learn more about it here

New In-App and On-site Messaging Templates

Having your customers opt-in to receive marketing messages from your business isn’t tricky. In fact, with the rise of omnichannel marketing, it’s easier than ever to promote your SMS marketing list and gain new subscribers legally.

We’ve now added opt-in templates for In-App and On-site messages. Use this to ask your customers to opt-in for SMS marketing. This helps you build trust and deliver an on-brand customer experience.

Explore more here:

  1. Templates for In-App Messaging
  2. Templates for On-site Messaging

Set up Multiple Goals and Track Revenue in Flows

You can now set up and analyze up to five conversion goals in Flows. That means you can measure more than one business metric or, better yet, get a funnel view of multiple goals that you’d like to measure.


For example, understand how many customers have performed an action such as ‘product viewed, followed by ‘product added to cart’ and then successfully ‘completed the purchase.’

With revenue tracking enabled, analyze how much revenue your brand has made after executing a particular flow.

Here’s how you can set it up

New Partner Integrations Are Here

We are thrilled to partner with Microsoft Dynamics 365!


Leave your customers wanting more. Deliver impactful customer experiences by having a 360-degree view of your customer and orchestrating hyper-personalized engagement journeys using the joint powers of Microsoft Dynamics 365 and MoEngage.

We are thrilled to announce our partnership with Adjust!


The MoEngage and Adjust integration lets you import non-organic install attribution data to segment more intelligently within your lifecycle campaigns.

Know more about the integration

If you’d like to know more about these features or want to get started using them, drop us a note at s[email protected] And if you’re new to MoEngage, schedule a personalized walkthrough of our platform.

about the author

Prateek is the Product Marketing Manager for the Analytics, Segmentation, and Data Sciences capabilities at MoEngage. Passionate about launching meaningful products, he truly believes that "One good product can change the world." He's an MBA from Xavier Institute of Management, Bhubaneswar.