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“In this age of the customer, the only sustainable competitive advantage is the knowledge and engagement with customers” – Forrester.
True indeed! Staying abreast with your customers’ preferences, behavior, and expectations to deliver seamless customer experiences is pivotal for modern-day businesses. Keeping that in mind, we spent the month of March innovating new features to help you gather more insights into your customers and take your engagement strategies a notch higher.
Here’s what’s new:
Brands run numerous personalized campaigns to audiences segmented based on date and time attributes. These could be Birthday Campaigns wishing customers and providing special offers, Bill Reminders nudging customers to make payments periodically, or other similar communications.
Depending on the use case, the periodicity of these campaigns varies. Hence, companies need access to varied frequency options such as “daily at a certain hour”, “weekly on a certain day”, “yearly in a certain month”, “yearly on a certain date”, etc to schedule them effectively.
MoEngage has launched Special Date filters to cater to these requirements. It now enables customers with a wide array of frequency options to configure the date attributes while targeting the audience for the campaigns.
With this new feature, customers get to filter the date attributes based on the following frequency options:
To help you craft beautiful push notifications which are even more expressive and truly aligned to your company style and branding, we have introduced additional design styles for push templates. With this, on top of the simple basic notification you used already, now you get:
With these stylish new template styles, you can deliver an optimal push experience with rich & personalized notifications and engage your users like never before.
Connector campaigns are special campaign types powered by MoEngage, that enable customers to extend their reach and include external social channels, ad-retargeting, and WhatsApp in their omnichannel engagement. To make Connectors even more relevant for the customers, we have introduced key changes.
These revisions will help customers get a more consistent and seamless experience while using the platform.
Partnerships with external entities are a sure-shot way to ensure seamless integrations, comfort, and getting more for their buck, for our clients. We are working on onboarding essential partners to achieve the same. Let’s have a look at our hero partners for the month.
This month, we have multiple key partnerships that have gone live!
If you’d like to know more about these features or want to get started using them, drop us a note at [email protected]. And if you’re new to MoEngage, schedule a personalized walkthrough of our platform.