2021 was our best year ever! Take a look at our record-breaking numbers in this article. We dedicated the last two months of 2021, November and December, adding product updates focussed on helping you gather more insights – about your customers, their journeys, and your customer engagement campaigns.
Here’s what’s new:
Measuring your customer engagement efforts is pivotal for optimizing campaigns and increasing the overall impact on your North Star metrics. We noticed that teams in charge of customer engagement spend an incredible amount of time and effort in gathering these performance insights. Not any more! With MoEngage’s Consolidated Campaign Stats, you can now access all of these under a unified, easy to access, dashboard view.
With this newly added feature, you can use the MoEngage dashboard to:
You can read more about Consolidated Campaign Stats here.
With data management on MoEngage, you now have a central location to manage all your data, i.e., events, event properties, and customer properties, through an easy-to-use user interface.
With Data Management, you can:
You can check out our documentation on Data Management here.
We’ve now added another SMS service provider to our ecosystem – ICS Mobile. You can configure ICS and start sending SMS through this service provider. Additionally, you can leverage the Click Tracking feature provided by ICS as well.
Learn how to configure this new SMS provider here.
We have consistently focused on building solutions that can automate and bring data-backed optimization to campaign delivery. To maximize conversions from emails, we have added our proprietary, AI-powered Content Optimization algorithm, Sherpa, to email campaigns.
When you run A/B tests on email campaigns using MoEngage, you can choose to set the distribution manually or let Sherpa do it for you. Sherpa will dynamically split customers among multiple variations to maximize CTRs (click-through rates) and conversions of your email campaigns.
You can read more about Sherpa here.
With newly added Control Groups you can effectively measure the efficiency of your inbound campaigns with just a toggle! You can check whether specific campaigns are driving customers further down the conversion funnel or not—and if they do, which campaigns are more effective than the others.
You can read about the importance of Multivariate testing here.
If you’d like to know more about these features or want to get started using them, drop us a note at [email protected]. And if you’re new to MoEngage, schedule a personalized walkthrough of our platform.
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