Consolidated Campaign Stats is an industry-first feature that provides a detailed overview of your campaigns and impact on key business metrics.
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In Norse mythology, Heimdall (or Heimdallr) is an all-seeing, all-hearing god. Experts believe his name originates from the phrase ‘the one who illuminates the world.’ And, that’s the most fitting way to describe MoEngage’s latest feature, Consolidated Campaign Stats!
This first-of-the-kind feature by MoEngage acts as a single source of truth for all your Customer Engagement efforts – from a campaign to a customer to an organizational level.
Marketing, product, and growth folks who are in charge of Customer Engagement require three types of campaign insights to optimize their efforts for maximum efficiency:
However, different teams within the same organization are comfortable with having their own dashboards. This makes consolidating all the information into a single view requires effort and time. Data architects design systems that source data from multiple sources to a single visualization platform like Tableau or PowerBI. Before the data is visualized, the team runs multiple queries in parallel to get a fraction of the three types of insights as above.
After speaking to multiple marketing, product, and growth stakeholders, MoEngage’s product team rolled up their sleeves and started working to solve this challenge that persists in brands across all verticals and geographies.
MoEngage’s one-of-a-kind, unified dashboard, called Consolidated Campaign Stats, helps insights-led marketers and product owners:
Chances are you’ve found yourself asking questions like:
Consolidated Campaign Stats will now answer these and more!
Campaign Insights are needed to diagnose low-performing campaigns and identify potential red flags. For example, if a particular campaign has had low open rates in the past 15 days, you could analyze the customer segment and maybe find a large percentage of Apple Mail users, which would impact email open rates.
Another important insight you can derive from this dashboard is finding the best-performing time to send out your campaigns – the hour of the day, day of the week, and week of the month. This will help you bring more predictability into your Customer Engagement efforts and plan your future campaigns better.
The insights available in Consolidated Campaign Stats will help you pick the most effective communication channels for your engagement campaigns.
1. Shopping (E-commerce/Retail/D2C)
2. Media & Entertainment (OTT Streaming)
3. Banking and Fintech
4. Travel & Hospitality
5. Health and Fitness
The dashboard is divided into three parts: KPIs, Channel Performance, and Overall Performance. MoEngage customers can get the following insights from this feature:
KPIs are the aggregate counts of the primary metrics that capture the overall performance of your Customer Engagement efforts. These are the consolidated stats for all the campaigns you’ve run across all the different communication channels like Emails, Mobile Push Notifications, SMS, Website Push Notifications, In-app Messages, Social Media, and Messaging platforms like Whatsapp or Facebook Messenger.
The Overall Performance section of the dashboard puts together all the data of your channels in one view. You can use this section to compare key metrics such as sent, impressions, clicks, click-through rates, conversions, and conversion rates across all your communication channels. You can also compare the performance of all your channels for different time frames like hourly, daily, weekly, or monthly.
The Channel Performance section provides a consolidated analysis of all your campaign’s stats for every available communication channel. Every channel is showcased using one card, and all metrics for specific channels can be analyzed using a line chart at an hourly, daily, weekly, or monthly granularity.
If you’re an existing MoEngage customer, you can reach out to your favorite Account Manager or drop an email to us here to enable this new feature. If you’re not an existing customer but wish to give Consolidated Campaign Stats a try, you can connect with our team here.
More and more consumer brands have realized that being customer-centric is key to engaging and retaining customers in the long run. This means moving from a campaign-driven approach to a data-driven approach to Customer Engagement becomes a top priority going forward. With the launch of Consolidated Campaign Stats, we are one more step closer to our aim of enabling marketing, product, and growth functions to adopt an insights-led approach to their Customer Engagement strategy.