MoEngage Logo

Stop guessing and let the machine figure out

Sherpa, our proprietary AI engine, automatically figures out the right message variant and the right time to send it for every customer.

Pick your best content

  • Sherpa observes the performances of different message variations to automatically pick and show the top-performing content to customers - in real-time.

Deliver it at the perfect moment

  • Sherpa boosts ROI by identifying the best time to send messages when customers are most likely to view and interact.
intelligent-path-optimizer-creative

An Intelligent Path Optimizer for your Flows

  • IPO leverages Sherpa, our AI engine, to maximize your conversions. Automatically identify the best journey for your customers, while you experiment with multiple journeys within a Flow.
engage-with-customers-at-their-idea-time

Reach customers at the right time

  • The “Best Time to Send” feature takes the guesswork away from your marketing team. It learns from your customer’s activity over time to identify statistically optimized “Perfect Timing”. The AI engine, Sherpa, also adapts to changing customer behavior and continuously updates the “Best Time to Send.”
identify-the-best-messaging-channel

Reach customers through the right channel

  • Supercharge your campaigns by reaching out to each of your customers through their preferred channels instead of bombarding them across all channels. Sherpa, our AI engine, looks at the different channels that each customer has engaged with in the past and tags this information as an attribute against the customer profile.

Pick your best content

Sherpa observes the performances of different message variations to automatically pick and show the top-performing content to customers - in real-time.

Deliver it at the perfect moment

Sherpa boosts ROI by identifying the best time to send messages when customers are most likely to view and interact.

An Intelligent Path Optimizer for your Flows

intelligent-path-optimizer-creativeIPO leverages Sherpa, our AI engine, to maximize your conversions. Automatically identify the best journey for your customers, while you experiment with multiple journeys within a Flow.

Reach customers at the right time

engage-with-customers-at-their-idea-timeThe “Best Time to Send” feature takes the guesswork away from your marketing team. It learns from your customer’s activity over time to identify statistically optimized “Perfect Timing”. The AI engine, Sherpa, also adapts to changing customer behavior and continuously updates the “Best Time to Send.”

Reach customers through the right channel

identify-the-best-messaging-channelSupercharge your campaigns by reaching out to each of your customers through their preferred channels instead of bombarding them across all channels. Sherpa, our AI engine, looks at the different channels that each customer has engaged with in the past and tags this information as an attribute against the customer profile.

What top brands say about MoEngage

profit rate16%

debit card activation

quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

Sridhar Iyer

Sridhar Iyer

Executive Vice President & Head, Mashreq Neo

Straight from the editor’s desk

Here are some actionable resources on AI based optimization that we've curated for you

Are you ready for faster growth?

Schedule a call with our Growth Consultant

Frequently asked questions

What is MoEngage's Sherpa?

Sherpa is a powerful machine learning engine which automatically maximizes campaign engagement in your omnichannel campaigns by predicting and sending the right message at the right time.

How does MoEngage’s AI work in omnichannel marketing?

MoEngage’s Sherpa AI has a plethora of machine-learning based capabilities built right into MoEngage platform to automatically optimize and predict these key components of marketing automation:

  • Which customers to target? (Audience)
  • What’s the right messaging and the best channel to reach an individual? (Content & Medium)
  • What’s the best time to deliver an interaction for an individual? (Time)

How does MoEngage’s AI optimization drive higher conversion?

MoEngage’s Sherpa AI learns the performance of each variant in your marketing campaign in real time by analyzing customer interactions, then automatically drives traffic towards the best-performing content. Our AI capabilities completely eliminates the need for the marketing team to analyze and choose manually.

How MoEngage’s AI capabilities enable customer engagement?

Through Machine learning and AI, Sherpa’s time optimization capabilities automatically optimizes the time delays based on real-time interaction data, and facilitates an increase of 50% engagement rate in your marketing campaigns.

How our AI based marketing platform is being by mobile first brands?

AI is being used to understand customer behavior patterns, get deep insights on customers and provide better personalization. Our platform uses AI to understand customer patterns and make super quick decisions based on a number of factors.
Our AI-powered Sherpa can learn when is the best time to push out relevant, targeted suggestions about the other products or services your app might offer to the customers that they care about most.