How Turo is Raising the Bar for Customer Engagement

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Turo is redefining how people move through the world. Their mission is to put the world’s 1.5B cars to better use by building a trusted car sharing marketplace, where every guest and host feels supported, respected, and connected from start to finish.

To bring that level of trust to life, every message matters. Whether someone is booking a car, listing one, or just browsing the app, the timing, relevance, and clarity of communication can make all the difference.

The platform that Turo’s CRM team was utilizing wasn’t able to deliver on this as Email and push lived in separate platforms and Data didn’t flow smoothly between them. Personalization was limited. Most importantly, the team couldn’t send real-time messages based on in-the-moment user behavior.

They weren’t just looking for a new tool. They were looking for a partner who could help them move faster, stay connected to their users, and build the kind of experience that reflected the trust Turo is known for.

That’s where MoEngage came in.

​​Today, Turo’s team is running cross-channel journeys from one place. Push and email are working together, real-time behavior triggers real-time engagement, and journeys are easier to build. With sharper segments, clearer reporting, and fewer workarounds, the team is experimenting more, launching programs they once had to put on hold, and moving faster with less friction. All while measuring the true impact of their campaigns through incrementally testing and a universal holdout group that keeps every new experiment grounded in clear, measurable results.

As they continue their journey of building the most trusted car sharing marketplace, they’re doing it with a customer engagement platform that helps turn that trust into action through smarter targeting, clearer communication, and real-time engagement that meets users in the moment.

Delivering experiences that build trust, one car share at a time.