About The Author

Katharine Lucic

Katharine Lucic leads product marketing for MoEngage in North America, where she focuses on helping marketers understand how AI and customer engagement technology translate into real campaign outcomes. She works across content, competitive positioning, and go-to-market strategy, with a particular interest in telling the stories through the lens of the customer. When she is not telling customer stories, she's usually found traveling with her family and playing with her sons.