[Product Updates] All the Latest Feature Announcements and Updates from Dec 2022

  • UPDATED: 16 June 2023
  • 4 min read
Reading Time: 4 minutes

“Brands will dig into and leverage their data to deliver a long-awaited next-level customer service experience” – Forbes

The statement above is one of the seven key customer-experience-related predictions for 2023 by Forbes. And we can’t agree more! But before we delve into that, please accept our warm wishes and compliments for the new year 2023 from the entire MoEngage team! ❤️

We believe 2023 will see the rise of a new breed of consumers who will have higher expectations in terms of customer experience throughout their buyer journey. And to enable brands like you to champion just that, we have been working hard on some of our new ground-breaking products. Here’s a quick highlight:

  • Smart Recommendations: AI-powered recommendation engine
  • MoEngage App Marketplace: All your favorite apps in one place
  • More partner integrations in store: Zapier, Adjust, and Hightouch
  • Radius Filter to Recommendations

Smart Recommendations: AI-powered recommendation engine

This is an image of AI powered recommendations

Smart Recommendations is an AI-powered product recommendation engine from MoEngage! It enables brands to deliver hyper-personalized, contextual recommendations to customers across their journey.

In near real-time, brands can suggest relevant products to customers across channels — based on their preferences, buying behavior, and shifting patterns and delight them by:

  1. Simplifying product discovery
  2. Offering a personalized shopping experience
  3. Delivering a seamless buying journey

This is an image of smart recommendations

With Smart Recommendations, brands can amplify their business growth by:

  • Boosting revenue
  • Increasing average order value and LTV
  • Improving conversion rates
  • Reducing cart abandonment
  • Influencing usage, driving retention, and more

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MoEngage App Marketplace: All your Favorite Apps in One Place

This is an image of MoEngage App Marketplace

Build a powerful customer engagement stack by discovering and integrating with apps that fit your unique business needs with the help of MoEngage App Marketplace. The marketplace essentially provides a curated ecosystem of technology partners/apps to help customers integrate, customize, and amplify their customer engagement and product development initiatives.

For partners, it’s a great platform to build, publish apps and drive the visibility of those. Visit our App Marketplace today!

Why MoEngage App Marketplace:

  • Discover verified partners
  • Experience seamless integration
  • High-quality and secure apps
  • Make an informed decision

Learn more

More Partner Integrations in Store: Zapier, Adjust, and Hightouch

MoEngage + Zapier: Extend MoEngage’s Value Using Tools/Apps on Zapier!

This is an image of the MoEngage Zapier integration

The MoEngage + Zapier integration enables you to extend MoEngage’s value by connecting your account to various 3rd party destinations/tools/apps listed on Zapier’s marketplace, such as Google Workplace, Slack, Salesforce, WordPress, etc., to automate your workflow and derive more value.

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MoEngage + Adjust: Analyze your Install Data and Create Impactful Campaigns

This is an image of the MoEngage Adjust integration

The MoEngage and Adjust integration lets you import non-organic install attribution data to segment more intelligently within your lifecycle campaigns.

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MoEngage + Hightouch: Build Better Campaigns with Up-to-date Customer Data!This is an image of the MoEngage Hightouch integration

The MoEngage and Hightouch integration allows you to build better campaigns on MoEngage with up-to-date customer data from your data warehouse. By automatically syncing customers into MoEngage, you no longer need to worry about data consistency and can focus on building customer experiences.

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Radius Filter on Recommendations Launched

This is an image of the MoEngage Radius Filter

Now, you can leverage ‘location’ as an attribute to filter out items and create product recommendations. These recommendations can then be triggered to customers through campaigns across channels.

For example, if you wish to filter restaurants where the restaurant’s location is within 5000 meters of your customer’s location, you can now filter the location attribute with the required value.

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If you’d like to know more about these features or want to get started using them, drop us a note at [email protected]. If you’re new to MoEngage, you can schedule a personalized walkthrough of our platform.