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6thStreet CRM Team Delivers 4x Growth in Business Contribution in 12 Months

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About 6thStreet - Apparel Group

6thStreet is the eCommerce arm of The Apparel Group. Headquartered in Dubai, The Apparel Group is a global fashion and retail conglomerate with 1750+ stores and 75+ brands employing 17,000 multicultural staff across four continents.

The Goal

6thStreet.com registered a shift in consumer behavior. So the need to provide an omnichannel shopping experience arise to ensure the organization goal of 10x growth is achieved.

MoEngage Solution

6thStreet was able to eliminate silos using channel-specific tools and consolidate the tech stack with MoEngage's modern CRM platform. As a result, the brand understands customer behavior and friction points; and engage customers with personalized messages.
4X
Growth in CRM Revenue Contribution
24%
Uplift in Repeat Purchases

What They Say About Us

MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.
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Furqan Khan
CRM - Manager
MoEngage has been instrumental in helping with this and helping grow our CRM revenue contribution by 4x in less than a year.
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Shaheer Usmani
Head of Digital Marketing

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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