6thStreet CRM Team Delivers 4x Growth in Business Contribution in 12 Months
About 6thStreet - Apparel Group
6thStreet is the eCommerce arm of The Apparel Group. Headquartered in Dubai, The Apparel Group is a global fashion and retail conglomerate with 1750+ stores and 75+ brands employing 17,000 multicultural staff across four continents.
6thStreet.com registered a shift in consumer behavior. So the need to provide an omnichannel shopping experience arise to ensure the organization goal of 10x growth is achieved.
6thStreet was able to eliminate silos using channel-specific tools and consolidate the tech stack with MoEngage's modern CRM platform. As a result, the brand understands customer behavior and friction points; and engage customers with personalized messages.
Growth in CRM Revenue Contribution
Uplift in Repeat Purchases
What They Say About Us
MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.
CRM - Manager
MoEngage has been instrumental in helping with this and helping grow our CRM revenue contribution by 4x in less than a year.
Head of Digital Marketing
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Learn how MoEngage helped to analyze customer behavior.