While Amar Bank was amongst the top-performing banks, it still faced a few hurdles in its customer engagement and retention activities. This fueled the need for higher efficiency and performance, encouraging them to reinforce their digital revolution plans. - They wanted to map the user journey better,to understand and be closer to their customers. - They wanted to optimize and assign customer attribution with retargeting campaigns with their existing tools. - The proprietary push notification tool wasn’t fulfilling the maximum delivery and performance necessary. - They wanted a platform that could deliver customer engagement analytics in real-time. - They had to build campaigns from scratch each time, taking up valuable time, money, and effort.
Upon partnering with MoEngage, Amar Bank took the initiative by solving various challenges and massively improving their overall customer engagement and retention performance by following an insights-led approach to engagement, focusing on being more customer-centric rather than campaign-centric. Furthermore, a seamless integration experience with a low TAT of 1 month enabled Amar Bank to set up and deploy its engagement and retention strategies swiftly. They could then better understand their audiences and channels to optimize customer engagement.
Amar Bank was able to leverage MoEngage’s robust capabilities by significantly optimizing its email campaigns. One such instance is using Email and SMS channels to bring back customers who had uninstalled their app. Other campaigns include reminders, survey ratings, retargeting, etc. The optimization of their engagement and retention strategy resulted in Amar Bank’s uplift in overall email performance.
With MoEngage, Amar Bank was able to build an omnichannel strategy on top of a customer-centric, insights-led approach to engagement and: