• Banking & Finance
  • Engagement

Amar Bank’s Customer-centric Campaign Performs 8.5x Better than Industry Average

Find out how Amar Bank leveraged MoEngage's detailed segmentation capabilities for their email and push campaigns to observe an overall increase in engagement, retention, and conversions.

About Amar Bank

PT Bank Amar Indonesia Tbk. or Amar Bank, is an Indonesian digital bank. Established in 1991 and relaunched to Amar Bank in 2015, the bank has since undergone a significant digital transformation to become one of the country’s forerunner fintech institutions through its award-winning digital lending platform, Tunaiku.

Banking & Finance
Products Used
Customer Journey Orchestration
Email Builder
Push Notification
RFM Segmentation
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Using MoEngage, we’ve been able to adopt AI technology to encourage our customers to go digital, adopt healthy saving habits, and make better financial decisions. We’ve also been able to better map the customer journey, providing a seamless experience, easy solutions and be closer to our customers, resulting in a 2x boost in customer engagement.

Abraham Lumban Batu
Senior Vice President of Retail Banking
Boost in customer engagement
Conversion rate for flow campaigns
Business Challenge

The challenge was to increase overall engagement and conversions while trying to better understand their customers' affinities.


Amar Bank adopted an insights-led approach to engagement and adopted MoEngage's AI-enabled technology with email and push notifications. This helped them better understand their customers, leading to an increase in overall performance.

The Results

With MoEngage, Amar Bank was able to build an omnichannel strategy on top of a customer-centric, insights-led approach to engagement and:


  • Significantly lower turnaround time to set up and deploy campaigns
  • Segment their customers and prospects based on recency, frequency, and monetizability
  • Analyze and optimize their campaigns in real-time
  • Position themselves as a digital-first bank in the minds of the consumers

Want a Detailed View of How MoEngage Helped This Brand Grow?

Read the detailed case study below 👇