How AXISNet Drives Higher Engagement, Growing MAUs by 89.5%
Previously, a large number of push messaging sent by the AXIS team using FCM were getting undelivered due to devices getting disconnected from it. With MoEngage’s Push Amplification™, AXISNet was able to drive higher push delivery, boosting engagement and LTV.
• 17.3% uplift in push delivery
• 35% monthly transacting customer base
• 89.5% growth in MAU in less than a year
With MoEngage, the teams at AXIS could access a 360-degree customer profile seamlessly and understand customer preferences and affinities. Using the insights-led platform, AXIS could segment customers based on their actions and run omnichannel campaigns to encourage adoption and usage of AXISNet.
AXISNet drove customized package offerings using a triggered campaign for abandoned purchases and observed an uplift of 24% using Push Amplification™. The package offerings prompted customers to create their own package with the option to choose quotas such as social media, chat, video, and game.