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How AXISNet Drives Higher Engagement, Growing MAUs by 89.5%


About AXISNet

AXIS is an Indonesian cellular brand licensing service owned by XL Axiata, a subsidiary of the Axiata Group. With 382 international roaming partners in 159 countries, AXIS has coverage in 80% of the population and 400 other cities in Indonesia. The target segment is primarily the youth population, for whom they have an integrated application called AXISnet through which various offerings such as Access Without Quota, Lock Balance, bonus with the Super Sureprize, and personalized offers are provided.

Business Challenge

AXISNet customers heavily consume package data but aren’t particularly interested in using the app or the offerings it provides. With a clear focus on driving app adoption among the young population, engaging and converting them via the app became a priority.

MoEngage Solution

With MoEngage, AXISNet was able to access a 360-degree customer profile and understand preferences and affinities. They could then segment customers based on their actions and attributes and run omnichannel campaigns to encourage adoption and usage of the app.
Growth in MAU in less than 1 year compared to benchmark of 88%
uplift in push delivery rates compared to benchmark uplift of 7.3%

What They Say About Us

Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.
Dhany Saballini
Consumer Touchpoint Product Owner, Youth Touchpoints
We chose MoEngage because of the smooth onboarding, faster turnaround time, and local representation to resolve issues faster. Using MoEngage, we were able to increase the engagement on our app, uplift active users, reduce churn, boost retention and improve CTRs of our push campaigns.
Joko Prasetyo
Customer Touchpoint Business Development, Youth Touchpoints Management

How AXISnet Drives Higher App Usage and Uplifts Engagement

Download the detailed success story below 👇